Visualize Your Stores Data As A Funnel - The Ecom Growth Newsletter #45

The Early Checkout

The Ecom Growth Newsletter #45

As online shoppers become more savvy and discerning, it's more important than ever for eCommerce businesses to make use of data to better understand their customers and fine-tune their marketing efforts.

Shopify's built-in Google Analytics integration makes it easy to track customer behaviour and get insights into how shoppers interact with your store.

One of the most powerful ways to visualize this data is through "funnel visualization." This feature lets you see the steps customers take as they move through your sales process, from arrival on your site to final purchase. Funnel visualization can help you identify problem areas in your checkout process, spot potential drop-offs, and see which marketing campaigns are most effective.

We have a complete tutorial for you to set this up for your store below!

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GA4 (Google Analytics 4)

Google Analytics 4 (the newest version) is an analytics service that enables you to measure traffic and engagement across your websites and apps.

Want to learn more about setting up GA4 for your business (Click Here)

Source Link: (Click Here)

This simple process will help you set up a Google Analytics view that will allow you to see your store's data in a funnel format so you can easily see where visitors are falling off.

That’s right… A Funnel! Cool right?

It’s called Funnel Visualizations, and we will show you how to set it up in 4 easy steps!

Let’s get into it…

First, here is where you find this view:

Go to your GA Dashboard (Click Here for fast access.)

Then Go to Conversions > Goals > Funnel VisualizationHere is the process of setting it up:

1. Go to Admin > Goals > +New Goal > Choose a Goal (e.g. Make a payment).

2. Select “Destination” Goal > Goal Details.

3. Turn on the “Funnel” switch.

4. Name each step of the funnel and add a URL. You can also specify whether a step is optional (flexible) or required (strict).

Here are the URLs used above for quick copy & paste:

Final Destination: \/checkout\/thank_you

Homepage: ^/$

Collections: ^/collections/([a-zA-Z0-9]|-|?page=[0-9])*$

Product page: .*/products/.*

Cart: /cart

Contact Information: /checkout/contact_information

Shipping Method: /checkout/shipping

Payment Method: /checkout/payment

Processing: /checkout/processing

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Today's email was written & edited by: Zachry J. Radford

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P.S. We hope you had a great week! ♥

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