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Online store owners are about to be the luckiest product sellers in the world on the 24th of November.

You see, your store isn’t going to be destroyed. You don’t need security on your doors. Your products aren’t going to be broken in a flash mob. And you won’t have to clear up after a stampede of crazy shoppers.

But you do need to clear out your inventory!

That’s why in The Early Checkout issues leading up to the 24th we’re giving you the keys to unlocking a sales frenzy…

So you can cash in big this November and have a big ol’ pot of gold to spoil yourself and your family in the Christmas holidays.

Today, we give you the keys to open up for a flood of shoppers on the big day.

Let’s deep dive! 👇

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Curious to know what the future holds for online business? Check out the impact of unfolding trends like AI, market maturation, the economy as a whole, and more as told by an online business prodigy who made his first million at 16 years old.*

Unleash a Black Friday Shopping Frenzy in Your Shopify Store on the 24th

In last week’s issue, we broke down the full $400M BFCM promo. Today, we’re into phase 2.

Here’s a reminder of the promo framework 👇

We start Phase 2 by leveraging the “day for giving” on the 23rd.

When your customers are sitting around their dinner table ready to eat their turkey, they’re going to receive a special gift from you…

A pre-Black Friday “Thanks Giving Day” discount. Send this to both your active and non-active subscribers.

💡 Pro tip! use the following angle in your messaging: “Some stock will likely be cleaned out starting tomorrow, so jump the queue and snag your favorites!”

Let’s remember that this promotional structure was designed by ecom experts who’ve generated over $400M in ecom sales. You don’t get to that level without a ton of testing and results.

And they discovered the optimal sending timeline for a BCM promotion…

💥 The email and SMS sale bonanza at a glance:

• 20th-23rd Thanksgiving teasers and discount

• 24th Black Friday sale: 8 am, 10 am, 12 pm, 2 pm, 5 pm, and 8 pm

• 24th-26th Black Friday sale extension and Cyber Monday prep

• 27th Cyber Monday sale: 8 am, 11 am, 2 pm, 5 pm, 8 pm

You can copy the full promo schedule here (make a copy of this doc.)

The lists are segmented just like we covered in TECO #144 (check that out here if you missed it).

Once you have your schedule, you can write your emails and texts.

The Emails and SMS Messages that Will Unleash Black Friday Madness in Your Store

📱 SMS Example

“Hey, <NAME>, Black Friday starts NOW! Enjoy up to 30% off (TODAY ONLY!) on best sellers & new items <LINK> Reply STOP to opt-out.”

A few ways to maximize SMS clicks:

• DON’T send before 8 am or after 9 pm

• No more than 160 characters

• Personalize if you can

• Try branded links

• Use time limits

📩 Email Example

A few ways to maximize email clicks:

• Send emails based on location to hit prime times

• Use a few high-quality, mobile-optimized photos

• Don’t hold back on your brand’s personality!

• Use strong adjectives in subject lines

• Include 2-3 eye-catching CTAs

• Keep the email short

💡 Pro tip! Black Friday is the busiest day for email, so try using creative emojis to “stand out.”

You can snag all of the email and SMS promotion templates here.

Just be sure to personalize them to your brand and promotion!

The Madness Doesn’t Stop Here…

We’re in a funny time.

Consumers have a particular mindset about buying. It’s caused by the economic rollercoaster we’ve been on the past few years…

And it’s going to have a big impact on how consumers behave this BFCM.

We’ll tell you about it next week when we share the post-BFCM promotion, so you can clear out the last of your inventory for a chunky November paycheck!

Hope you enjoyed today’s Deep Dive!

_{Matthew Stafford is CEO and managing partner of Build Grow Scale and has been consulting and growing successful, well-known Ecommerce brands for the past ten years. With nearly one billion in ecommerce revenue through our partner stores and student checkouts, I always aim to bring you the best information about what is working now in the ecommerce landscape.
https://buildgrowscale.com/ecom-profit-bootcamp}

The Early Checkout Team

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