You might think that people who unsubscribe are lost forever.

But what if your unsubscribes could actually be a prime sales channel for your store?

In today’s Deep Dive, we explore a real-life example of how an ecomm store converted people who unsubscribed from their email list into sales that earned them an extra $3,525.14 in just one month, without spending on paid ads.

Let’s dive in!

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How to Turn Unsubscribes Into Sales

When someone unsubscribes from your list, it can go one of two ways.

Most email service providers (ESP) show a “reason for unsubscribing” page when someone unsubscribes. Like the one above.

You see the red underlined option?

If someone clicks that, your email will be marked as spam.

This can damage your domain reputation and put your emails in the spam folders of the rest of your list.

So that’s one way the unsubscribe can go.

But there is another way…

Few sellers know this, but you can actually redirect an unsubscriber to a different page from the one above…

Not only will this reduce spam complaints & help keep your emails out of the spam folder...

But you can send them to a product sales page created specifically for unsubscribers!

You see, when someone hits the “unsubscribe” button, they’ve decided they no longer want to receive your emails…

But that doesn’t necessarily mean they don’t want to buy your products.

An extra $3,525.14 in monthly passive sales is within reach

Usually only big brands are aware of hidden strategies like this….

(Because they have the budget to hire real marketing experts)

And they have the luxury to work deep in the nooks & crannies of the business to maximize revenue opportunities that most entrepreneurs don’t get into.

For example, Troy Ericson who’s generated over $100,000,000 in sales for the best DTC brands including Cali-flour foods, REPP Sports, and V-Shred, used this strategy for a seller…

When he implemented an unsubscribe sales page into their store, it generated an extra $3,525.14 in sales in just one month.

The sales page just sits in the background and generates extra income passively.

One way to use the page effectively is to offer a coupon.

Another is to link to an affiliate offer or a down-sell option that's matched to the customer.

But the best thing about this strategy is…

It isn’t limited to just your unsubscribe page.

Where else can you get more sales?

There are other “underutilized pages” sitting around your site that, instead of wasting space, can be working for your store:

• Forgotten password page

• Order complete page

• Contact form submission page

• Newsletter signup page

All of these areas of stores are easy low-hanging fruit opportunities for any seller.

This strategy is quick. It works.

If you’d like a straightforward video walkthrough on how to add an unsubscribe sales page into your store to catch lost sales, then you can watch it in action from Troy who was kind enough to share this strategy with us today…

It’s in his short email course.

You can open the course yourself and jump to the video on unsubscribe sales pages.

Or you can hand it over to an employee to implement.

You might also find some other secret strategies usually exclusive to the biggest DTC brands in the course.

Hope you enjoyed today’s Deep Dive!

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