👋 What’s growing: Agentio, “the first ad platform for creator content”. According to Cody Plofker, CEO at Jones Road Beauty, they’re going to be the next big thing. It’s only been a couple months since the last “big thing” in AppLovin, but hey, we’re here for it. 

Let’s get to it. Today the focus is on integrating your CRO with your CS. For anyone allergic to acronyms, we’re talking about how to deep dive into your customer feedback/tickets to improve your sales copy. . 

Done right, the result should be higher conversion rates and fewer frustrated customers.

Are you ready?

This week:

🔍 Tactics - How to mine customer conversations for sales copy that converts

📊 Data corner - How many times customers interact with you before they buy

✍️ Tips from the team - high value insights from experts in the Semrush network.

WHAT’S HAPPENING

🔧 Shopify Goes “Boring” - Shopify’s Winter ‘25 Edition delivers 150+ updates like Checkout Blocks for all plans and enhanced Shopify Flow triggers.

🚗 Amazon Enters Autos - Amazon Autos now lets US customers browse, finance, and schedule Hyundai car pickups—all online.

🎥 OpenAI’s Sora Turbo - Create videos up to 1080p with OpenAI’s latest generative video tool—faster but still refining realism.

🤖 Wix AI Chatbot - Wix’s AI Site-Chat answers customer inquiries 24/7, improving engagement and conversions. And it’s free.

⏱️ Amazon’s 15-Minute Deliveries - Amazon pilots "Tez" for ultra-fast grocery delivery in Bengaluru, competing with India’s quick-commerce leaders.

📊 Stat of the Week - Facebook ad revenue will top $100B in 2024, with 2.2B users making it the most-monetized platform

FREE RESOURCE

Flying Blind on Social? 

Sometimes, just pumping out content isn’t enough.

You need to fix your strategy. 

That takes courage. 

This template should help 👇️  

Click here for your Social Media Strategy template →

TACTICS

Turn Support Chats into Sales Copy That Actually Converts

Remember the last time you answered the same customer question for the 100th time? That wasn't just a support ticket - it was your customers telling you exactly what to put on your product description page (PDP).

Here's how to mine your customer conversations for conversion gold:

🟢 Before We Start: The Tools You Need

• Gorgias Statistics Dashboard: Use the "Most Common Questions" report to find gaps in your product descriptions

• Zendesk's Answer Bot: A customer service bot you can train it with your past tickets. You can then look back on the most common questions it receives. 

• Instagram Saved Replies: Check these for commonly asked questions about your products

🟢 Step 1: Gather Your Sources

First, let's tap into every customer feedback channel you've got:

• Gorgias/Zendesk tickets - Your main goldmine. Export the last 3 months.

• Instagram DMs - Especially product questions in Stories

• TikTok comments - Often contain objection patterns

• Customer reviews - Both positive and negative

• Facebook/Instagram comments - Look for repeated questions

🟢 Step 2: Find the Patterns

Here's what you're looking for:

• Pre-purchase questions - These are gaps in your product descriptions

• Common concerns - These are objections you need to address

• Five-star feedback - This is your social proof goldmine

• Feature requests - These are opportunities for product improvements

Pro Tip: Create a simple spreadsheet with these categories. Every time you spot a pattern, drop it in. After 20-30 conversations, you'll start seeing clear trends.

🟢 Step 3: Turn Feedback into Converting Copy

This is where the magic happens. Here's your 3-part playbook:

1. Take your most common pre-purchase questions and add them directly to your product description. If people keep asking "Does this work with X?", that needs to be front and center.

2. Use customer language verbatim. When a customer says "I was worried about X but Y totally solved it" - that's the perfect testimonial copy. Don't rewrite it, use it exactly as is.

3. Create FAQ sections using real questions, not marketing-speak. Instead of "What are the product specifications?", use "Will this fit in my small apartment?" (real question from a furniture store's chat logs).

🤖 How we did it with AI

Here's a 10-minute hack to find high-converting copy in your support tickets:

1. Export your last 3 months of customer conversations from Gorgias/Zendesk

2. Create a new ChatGPT conversation and paste your data (or use your preferred AI tool)

3. Use these prompts to mine for gold:

"Analyze these customer service conversations and…”

• List the top 5 most common pre-purchase questions

• Extract the most convincing customer testimonials

• Identify common objections customers have before buying

• Find patterns in how customers describe the product benefits

Ask your AI to format responses exactly as you'd use them in product descriptions. 

Try: "Rewrite the top customer objections as FAQ answers using the customer's own language."

Bonus Hack: For reviews, ask "Find reviews where customers solved a specific problem with our product and format them as before/after testimonials."

✍️ Your Homework This Week

Pick one product in your store. Spend 30 minutes reading through its support tickets from the last month. What questions keep coming up? Add those answers to your product description.

Did this help? Hit reply and let us know what feedback-mining tricks work for you…

STORY TIME

Googlads came home on a rainy night and had to apologize to his wife.

The day’s catch had been small.

And it was far from the first time.

With a sad look at the empty pantry, he locked eyes with his wife who gave him an understanding nod.

There was only one option left.

The gods wanted blood. 

It doesn't take a sacrifice to get your Google Ads to work. 

Click here for your free Google Ads pro optimization guide →

DATA CORNER

Till we meet again…

For B2C brands, it takes customers around 8 encounters to finally decide to buy from you. At minimum. 

Insight posted by Neil Patel. 

The takeaway? Channels that don’t drive direct conversions might still be doing a lot of work. They might see your Google Ad, but convert through Social. 

If you want to understand the channel's true impact, try a holdout test:

1. Identify the channel you want to measure.

2. Split your audience into two similar groups.

3. Keep one group exposed to the channel as usual while removing it for the other.

4. Monitor their behavior over 30+ days to see differences in engagement and conversions.

This helps reveal how much that channel contributes to sales—even if indirectly.

TIPS FROM THE TEAM

How to optimize your e-commerce page like a pro

This tip is by Leigh McKenzie, Growth Manager of another excellent newsletter in the Semrush network: Backlinko.

Click here or on the image below to see the full breakdown!

With ❤️,

The Early Checkout Team

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