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The Early Checkout

The Ecom Growth Newsletter #54

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Does this sound familiar? Q4 sales start off decent, and momentum slowly builds and builds. You have an epic BF/CM (sales-wise), and the trend continues right up to the week before Christmas… Then all of a sudden, crickets! 🦗

As a Shopify store owner, you know how important it is to keep your sales steady throughout the year. And the week leading up to Christmas is no different. It’s actually the perfect time to run a promotion to boost those sales and prevent a holiday slowdown.

What about shipping time etc.???

No shipping needed… We are talking about selling Gift Cards!

Gift cards are easy to purchase and can be delivered quickly, making them a great option for last-minute procrastinators.

In today's issue, we have a returning contributor Doug Van Buskirk from Zen Moon Media, he is going to share with us how to run a successful gift card promotion the week before Christmas to help with sales during this notoriously slow time.

Let’s get into it…

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Gift Cards

A gift card is a prepaid card that can be used as a form of payment at a specific retailer or group of retailers.

Everything you need to know about selling gift cards on Shopify (Click Here)

Source Link: (Click Here)

Unlock This Simple "Week Before Christmas" Revenue Stream...

For many brands, the week before Christmas tends to be SLOW…

That is unless you’re deploying some creative Email or SMS Marketing that’s hyper-targeted towards a very specific type of person.

Keep The Holiday Sales Surge Going With This…

The last week before Christmas is tailor-made for a Gift Card promotion via email that’s aimed at all those last-minute shoppers out there!

Because at that point, it’s too late to order a physical product and receive it in time for Christmas. They’re in a pickle and you’re in the perfect position to save the day!

But it’s not enough to simply call out your Gift Card option, even if there’s an associated discount.

Crystalize the Benefits and Unlock More Sales

The better case you make for buying gift cards, the more conversions you’ll see. For example:

• Quick and easy. Skip the stressful decision making about which specific item to get a loved one.

• Let your loved one choose the exact items they want, instead of you guessing on sizes, styles or models

• No wrapping needed - just print and put inside an envelope or Christmas card

• Get more for your money (applicable if you’re offering a discount on Gift Cards)

Ultra-Margin: 4 Types of Gift Card Recipients

Gift cards aren’t just good for your customers. They can also give you an unbelievably high “true’ margin (i.e. cash collected vs. cost of goods fulfilled). Look at the 4 types of Gift Card recipients to understand why:

1. Never use it at all (free money for your brand)

2. Will only use a portion of the balance (the remaining balance is free money for your brand)

3. Use the exact amount of the original gift card balance (pretty unlikely)

4. Order is greater than the gift card balance (higher AOV)

The deck is stacked so much in your favor that you should be able to offer a significant discount incentive on the gift cards without cutting it too close.

Want help maximizing your Email and SMS revenue to lift revenue, conversions and LTV?

Request a Free 15-Minute Consultation at www.zenmoonmedia.com.

*Below was written by AI with zero human intervention.

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Today's email was written & edited by: Zachary J. Radford

Today's expert contributor: Doug Van Buskirk

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P.S. Do something fun this weekend for yourself! ♥

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