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- Traffic isn’t your Problem 🤔
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Traffic isn’t your Problem 🤔
The average E-commerce store averages less than a 2% conversion rate. That means for every 100 people visiting, less than 2 of them purchase with you.
If you captured 2 of those 98 that left without purchasing, you would double your business on the same amount of traffic.
The impact of you making four sales compared to your competitor’s two, with the same amount of ad spend, is astronomical to your ability to spend the most to acquire customers.
The famous direct response copywriter Dan Kennedy coined the phrase, “He who can spend the most for their customers wins.”
The best part of this whole concept is that you don’t need to double your amount of work to double your sales. The people leaving already raised their hands and came looking for something you sell and left empty-handed.
Do you want to learn a few high-value tips and tricks to capture the visitors who are leaving and turn them into buyers?
Let’s deep dive 👇️
The Pulse
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The Deep Dive
A couple of critical points I want to make as we get started...
When people allow you into their inbox, email, or SMS, you want to respect that and treat it just like you would your friends.
If every time you messaged your friends, you were only asking for something from them… how long do you think it would be before they started ignoring or not responding to you?
A tool I use in order that makes any email stand out and get noticed 🔥
The aim is to show up for for your customer in a way that is unique or different from all the other noise they receive.
Unlike a typical business that blasts their phone day and night without regard for providing value...
Adopting this mindset early on, helps create a lot more sales immediately (as well as over time) be your customers best choice and keep them coming back repeatedly 💰
The tool I love to use is Picsnippets, and I will show you a couple of unique ways I use it.
1. Abandoned Cart Recovery
As you probably know, this is a large portion of revenue generated for your store when it is done right.
I don’t just have one abandoned recovery flow, I have two:
Regular cart abandons
High-value cart abandons.
If you stop treating all abandoned carts as equals, you will quickly see this will add significant revenue to your bottom line.
Give the high-value abandons an added incentive to come back and purchase, and you will see this flow reward you handsomely for putting in the little extra effort to treat them differently.
Examples:
I like to use a personalized image rather than just the typical {First Name} that everyone knows is automated.
All of the text that appears on the image is editable. So I append the first name here, and if they haven’t provided it, I have it set to say friend as default.
Because this isn’t the normal email everyone gets from every store they abandon, mine stands out.
You are well aware by now I test everything, and this rakes in a ton more than any other abandoned campaigns I have ever run.
Generic, one-size-fits-all emails are easily ignored or sent straight to the dreaded spam folder.
Studies have shown that personalized emails result in higher open rates, click-through rates, and, most importantly, conversion rates.
Customers feel a stronger connection when they see their name or relevant information in the email content. It creates a sense of exclusivity and personal attention, increasing their engagement and driving them to take action.
Quick Tip:
You can easily implement this strategy within your SMS. Make sure you don’t stop one step too early. SMS is a significant revenue generator in each store we help manage and optimize, and we have found the same principles apply.
2. Develop Stronger Customer Relationships & Deliverability
This second use case is another great way to develop a strong relationship with your new or returning customers.
The side benefit is that it teaches them to open your emails because they have value in them.
I send this out as a shipping notification and ask them to confirm I have the correct address before shipping.
This accomplishes two things:
We eliminated costly misships because someone typed in their address incorrectly or missed a key.
When they reply, it helps to whitelist our email and creates a conversation for the ISP, giving us improved deliverability.
As you can see, by spending a little time showing up differently with tools like PicSnippets and others, you can maximize the traffic you are already getting, giving you an advantage over your competitors.
Next week…
I will be starting to get you prepared for Q4 (the Superbowl of Ecomm) 😎
Sharing some of our campaigns, strategies and content that you can swipe and edit to match your own brand voice… Yes, a template you can copy-paste to get higher conversions this quarter!
To your continued growth and success 🏆️
Matthew.
Matthew Stafford is CEO and managing partner of Build Grow Scale and has been consulting and growing successful, well-known Ecommerce brands for the past ten years. With nearly one billion in ecommerce revenue through our partner stores and student checkouts, I always aim to bring you the best information about what is working now in the ecommerce landscape.
https://buildgrowscale.com/ecom-profit-bootcamp
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