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Want more than vague ideas and “best practices” for this upcoming BFCM promotion?

Well, after all of the Halloween tricks a few days ago, you’re now in for a treat!

The ecom experts over at Build, Grow, Scale don’t reveal their secrets to generating over $400M in ecom sales to just anyone, but…

They’re our buddies. So they’ve offered to give these secrets to you! On one condition…

You don’t share this week’s Early Checkout with anybody. We want to keep this one for long-time readers, so that…

All of your friends can wonder how you skyrocketed this BFCM while they got lame NECRRs (Non-Early Checkout Reader Results).

Deal?

Let’s dive in! ⬇️

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Outdoors Brand Earns $26K Before Black Friday with “Hot List” Promo
The team built an early-bird BFCM “VIP” list and monetized it weeks before BFCM. They built custom signup landing pages, drove traffic from multiple sources, sent email and SMS sequences to build hype, and opened up offers 2 weeks before Black Friday. They also reduced the burden on fulfilment by making the campaign even longer.

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The $400M BFCM Promo Template (Just Follow Along to Skyrocket this November)

Warning: The following is not a list of "best practices” or vague ideas. It’s been formulated using years of experience and it’s been proven to work for the best in the business.

To really supercharge its power, build it using your data and insights to match your store, products, and customers.

Alright, here’s the basic framework! 👇

It comes in 3 phases:

1. Pre-Holiday Promo

This is where you build the anticipation for BFCM. And you run an exclusive "Hot List” campaign that propels your whole campaign (more on that in just a moment)

2. Holiday Promo

This is the main BFCM promotion. In next week’s issue we’ll cover the full promotion template.

3. Post-Holiday Promo

This is when you catch the “lost deals” to get rid of the last of your inventory. It includes some powerful follow-up and cart abandonment collection. We’ll cover this promotion in issue #147.

Here’s a snippet of the promotion schedule

You can copy the full promo schedule here (make a copy of this doc).

The lists are segmented just like we covered in last week’s issue (check that out here if you missed it).

And in case you didn’t notice…

The start date of the Pre-Holiday Promotion is TODAY! So you can act on this proven strategy right now! (see how 👇)

The promo step-by-step workflow:

1. Invite your audience to join your ‘Hot List’. Offer them in on a “secret plan” for your BFCM sale. Give them an option to be notified so you can send them your full discount timeline.

An outdoor clothing company generated $26K before Black Friday with a ‘Hot List’. It used custom ‘VIP-list’ landing pages and multiple traffic sources, and it followed a pre-sell promo… Just like the one we shared above 😉

💡 Pro tip* On your email Hot List ‘Thank You’ page invite subscribers to join your SMS list for exclusive discounts.

2. Reveal your BFCM discount schedule. Tell them when they’ll receive their coupon codes. If you’re doing early-bird discounts, tell them when they’ll be live.

💡 Pro tip* You can send more “teaser or nurture” emails to your Hot List before your early-bird promo launch.

3. Run your early-bird promo. Send pre-launch, live, and closing promotional emails and SMS texts.

💡 Pro tip* Show high-quality, mobile-optimized product photos in your emails to maximize conversions.

Next Step, Prepare for the Big Day

We recommend spending the next few days getting your pre-launch promotion built out. It’ll set you up for massive success on BFCM as it’ll prepare your audience to shop your deals.

Check in next Friday the 10th when we’ll give you the $400M on Black Friday and Cyber Monday promo schedule.

And remember, don’t share it with anyone else 😉 

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_{Matthew Stafford is the CEO and managing partner of Build Grow Scale and has been consulting and growing successful, well-known e-commerce brands for the past ten years. With nearly one billion in e-commerce revenue through our partner stores and student checkouts, I always aim to bring you the best information about what is working now in the e-commerce landscape.
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