Supercharge Your Shopify Store With Visual Shopping Experiences > July 28

Your potential customers have seen a lot of ecommerce sites.

And there are a whole lot more all vying for their dollars.

Because we all only make so many “discretionary purchases” each month….

….and even though fast shipping and free returns have made it easier for people to pull the trigger on online purchases….

People still want to know before buying what they can expect from the size, shape, quality, materials, and more of your products.

A Visual Shopping Experience can give shoppers the information and confidence they need to make a purchase on your site.

The good news?

You don’t have to be a tech whiz or a design savant.

In today’s Deep Dive, we reveal 6 simple ways to deliver quality visual shopping experiences on your site.

Implement these and you will have the visual experience of seeing more and more of your visitors begin to convert into buyers : )

Let’s dive in!

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How to Create a High-Converting Visual Shopping Experience, Without Expensive Tech

At every stage of the buyer journey your images are either working for or against you.

Imagery speaks to our limbic cortex: the reptilian part of our brain that tells us whether to move towards something desirable or move away from danger.

The visuals you use for your brand is either drawing consumers in or repelling them away, subconsciously.

This is why if you can get your visuals right, you can draw consumers through the buyer journey to become your customers.

We’re now going to explore how to do exactly that without expensive designers, tech, or giant goggles.

Scale Image Production for Rapid Product Launches

Tools like Midjourney can help you create eye-catching images for every platform: Instagram, Pinterest, YouTube, Facebook, email, etc.

You can also create mockups to test image ideas so you don’t have to hire designers early in the process for product launches.

This way, you can speed up your launches and test hundreds of visuals in your promotional campaigns easily.

You can create images of your products in any context, allowing you to make your visuals attention-grabbing and personal.

Personalized Images Increase Buyer Conversions

Research shows that 80% of shoppers are more likely to buy from a company that offers personalized experiences.

AI can help you create context-aware marketing campaigns. With customer data like shopper location, purchase history, and social-media activities you can create visuals that are most suited to your visitors.

For example, if a shopper from Florida visits your store in summer, show your products against a sunny, beach background. In winter, switch to a cozy, indoor setting.

This not only enhances the shopping experience but also boosts your reputation in the market.

Customized Shopping Increases AOV

Real-time visual customization is a powerful tool to enhance shopper engagement.

Statistics show that 77% of shoppers would pay more for a brand that offers real-time customization.

For example, if you sell customizable phone cases, let shoppers choose their case color, add text, or upload a photo, and show them a live preview of their custom case.

Videos Reduce Returns

Studies show that people are four times more likely to watch a video about a product than read about it.

With AI, you can create detailed 4K images and videos (with zooming!) that adapts to any platform or device.

This not only enhances the shopping experience but also increases the likelihood of your products being shared on social media by 40 times.

360-viewing is another powerful visual tool.

Because it helps shoppers see the product better, it increases buyer confidence and reduces returns due to misjudgement of the product’s size and look.

And creating 360-view images is as simple as uploading a short 360-degree video of your product into an AI tool!

User Generated Content (UGC) Stops Cart Abandonment

There are only so many products you can share in your gallery. And they have limited conversion power.

The most-powerful visual content that can close the sale is UGC. It increases trust in your brand and shows your products in use.

AI can help you leverage UGC by creating video montages of positive customer reviews. And you can edit hundreds of photos with one click for a consistent look and feel.

Mobile-Optimized Images Bring In Gen Z & Millenial Shoppers

Nearly 75% of Generation Z and Millennials shop on mobile. So be sure to create images that adapt to mobile view.

AI can help you do this with content-aware cropping or selecting the right file format and quality suited to mobile.

By leveraging AI to create immersive visual shopping and brand experiences, you step ahead of the competition now instead of waiting for technology like AR and live shopping to be ready.

We hope you enjoyed today’s Deep Dive!

Tell us what you liked or disliked when you give your rating below! 👇

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