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Loyalty Wins! Innovative Tactics to Boost Your Shopify Profits 🚀

Do you feel like you are on an endless chase for new customers?

Let’s save you some exhaustion, and turn your past shoppers into repeat buyers!

This week, we're shaking things up and focusing on a game-changing strategy that's all about cherishing and maximizing the gold mine you already have - your current customers!

How?

Through personalized targeting, the convenience of product subscriptions (hello, Shopify Subscriptions App!), and ideas you can implement in your store this week to boost those profits and build lasting relationships.

Ready to make your existing customers fall in love with your store all over again?

Grab your favorite coffee (or tea)...

And let's dive in ☕️

AccessiBe Launches E-Com Accessibility Shopify App
In a move to further streamline the process of making e-commerce sites more accessible for people with disabilities, accessiBe has announced the release of its accessibility app, available to purchase for merchants via Shopify.

Google Adds Structured Data Support For Product Variants
Finally, Google announced adding structured data support for Product variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results.

”Brilliant” — Gary Vee. “I bought a dozen copies” — Russell Brunson
If you're a parent of a child ages 6-12, you can give your child access to an interactive online guide that creates a safe (but exciting!) way to explore entrepreneurship and the basics of smart money management. (Things unfortunately NOT taught by most of our schools)

Why Your Shopify Store Needs to Focus on Repeat Customers

It's easy to get caught up in the chase for new customers.

However, the real secret to sustainable growth and increased profits lies in nurturing your existing customer base.

Let's explore why turning past customers into repeat buyers is smart AND essential.

The Power of Repeat Customers:

Higher Lifetime Value

A customer who returns to make additional purchases is more valuable over time. For instance, a shopper who buys three times at an average order of $75 is generating $225 compared to the $75 from a one-time buyer. It’s a robust revenue stream that grows quarter over quarter.

Enhanced ROAS and Reduced Acquisition Costs

Your return on advertising spend (ROAS) improves significantly with repeat purchases. If you can increase your customer lifetime value (CLV) by encouraging second-time purchases, you can enjoy lower customer acquisition costs (CAC) through more cost-effective channels like word-of-mouth, social proof, and loyalty programs…AND/OR use the extra savings/profits towards competing more aggressively with your campaigns.

Streamlined Customer Service

Repeat customers are already familiar with your products and policies, resulting in fewer inquiries and returns. This not only reduces your service costs but also frees up your team to focus on other areas of growth.

Turning One-Time Shoppers into Loyal Fans

1. Targeted Email Campaigns

Start planning your campaigns. Segment your customer lists, and send out email campaigns with special offers and/or showcasing new products, just for them, based on past purchases and interactions with your store.

2. Offer Loyalty Points

Introduce and offer a points system for repeat purchases that can be redeemed for discounts or exclusive items.

3. Create A Feedback Loop

Ask for feedback after every purchase and in the future, show how you've implemented customer suggestions to improve. This could be product adjustments, new products, site upgrades, services offerings, or any other feedback related improvements.

4. Offer Product Subscriptions

Introduce product subscriptions for your best-selling items or essentials. Subscriptions encourage repeat business by automating the repurchase process, ensuring customers never run out of their favorite products.

It's a win-win!

Convenience for them and steady sales for you.

And, the best part is how easy Shopify has made it for store owners to tap into the recurring revenue model with their Shopify Subscriptions App.

This tool allows you to set up and manage subscription products directly from your Shopify admin.

And, It integrates seamlessly into your store, providing a smooth checkout experience for your customers!

For additional assistance with adding this feature to your store, read - Setting Up Shopify Subscriptions by the Shopify Help Center.

That’s A Wrap!

Until next time, keep focusing on those who've already shown they love what you do. They're your quickest route to increased profits and sustainable growth. In the words of Maya Angelou,

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

It's all about making each customer feel seen, special, appreciated, and eager to return.

Your current customers are the heart of your business—nurture them, and they will not only stay loyal but become your strongest advocates.

Here's to building lasting connections and celebrating every repeat purchase!

Cheers to your success,

The Early Checkout Team

P.S. Never underestimate the power of a simple 'thank you.' A small gesture of appreciation can go a long way in making someone's day and turning a one-time buyer into a lifelong fan.

The Early Checkout Team

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