Step-by-Step Guide to Launching Your First Twitter Ad

The Early Checkout

The Ecom Growth Newsletter #80

Are you tired of struggling to get traffic and sales for your Shopify store through social media ads? 

You're not alone! You've probably spent tons of time and money on Facebook and Instagram ads, only to see little to no return on investment. 

It can be frustrating and even lead to burnout. 

But what if we told you there's a platform that could change all that? 

One that's often overlooked by brands but has enormous potential for driving targeted traffic and boosting sales?

That's right! I'm talking about Twitter Ads - a powerful social media platform that can help you reach your ideal audience with laser precision. 

In today's issue, we are gonna tweet all the way to the bank! From creating highly-targeted campaigns to maximizing your ad spend, we'll show you everything you need to know to succeed on Twitter. 

Let's get into it…    

Poll: What Shopify Feature Are You Most Excited About (Click Here)

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Twitter ads are a type of social media advertising that allows businesses and individuals to promote their products, services, or content to a highly-targeted audience on Twitter. With over 396 million monthly active users, Twitter provides a massive audience for businesses to reach potential customers.

Source Link: (Click Here)

Twitter is a massive blue ocean for eCommerce brands looking to acquire customers! Thanks to recent changes by Elon Musk, Twitter is getting more traffic than ever, with a fraction of the advertisers compared to other social networks like Facebook. They have seen a 2% increase in new users just since October, netting the social network an impressive 12 million new users and counting! 

The Twitter team has also neutralized most of the bot accounts, ensuring a high-quality user experience. With this incredible growth, big brands like Starbucks, Michael Kors, Sony, Samsung, and Amazon are jumping on the advertising bandwagon, and you can too. 

Take advantage of this amazing opportunity to reach your ideal audience and drive traffic to your brand.

Why run Twitter ads?

• Monthly active users: 396 million. (And Growing)

• Worldwide usage ranking: 18th most popular social media network.

• Average daily usage: 34.8 minutes/day.

Reach a highly-targeted audience: Reach the “Right” audience based on demographics, interests, behaviours, keywords, and even specific events or occasions. This means you can reach potential customers who are most likely to be interested in your products.

Cost-effective: CPMs can cost up to 80% less than other social media platforms, making it a cost-effective option for eCommerce businesses looking to advertise their brand.

Increase engagement and conversions: Twitter ads can effectively increase engagement and conversions. You can use engaging visuals and compelling copy to capture your audience's attention and motivate them to take action.

Flexibility: Twitter offers a variety of ad formats, including promoted tweets, accounts, and trends. This flexibility allows advertisers to choose the format that best fits their advertising goals and budget.

How To Get Your Twitter Ads Live:

Step 1: Access the Twitter Ad Manager. Log in to your Twitter account and click on the "Ad Manager" tab. Then click "Create Campaign" in the upper right corner of the page.

Step 2: Choose your objective. Select "Advanced Options" to get more flexibility in terms of ad placements. Then choose your campaign objective. For this example, we'll go with "Reach" to influence a lot of people.

Step 3: Set your budget. Enter a budget for the complete campaign. We recommend starting with a lower amount, like $100, if you're just starting out. Then enter a daily budget for your ad group.

Step 4: Target your audience. Choose your target audience based on keywords, interests, and other factors. You can also choose to create a custom audience based on app activity or website activity. For this example, we'll target people interested in SAS and advertising.

Step 5: Create your ad. Select the ad format you want to use (image, video, or carousel) and set the destination URL. Then add your ad copy, including a headline and description. Make sure to include a clear call to action!

Step 6: Launch your campaign. Review your ad details and click "Launch Campaign." Your ad should be approved within 15 minutes.

Step 7: Test and optimize. Once your ad is live, use the Twitter Ad Manager to track its performance. Try creating different versions of your ad and testing different target audiences to optimize your results.

Twitter Ads are a powerful tool for reaching new audiences and driving engagement with your brand. By following these steps, you can create your first Twitter ad campaign with confidence and start seeing results!

Want to go deep on learning Twitter Ads? Check out Twitter Flight School

Looking for a way to expand your reach and generate high-quality, fully-licensed user-generated content (UGC) for your brand? Look no further than minisocial! Our platform offers a unique two-pronged approach to building a world-class micro influencer UGC strategy that is fully managed and accessibly priced.

With minisocial, you can tap into the power of UGC, which has been shown to be the most effective type of content for breaking through the noise. Leveraging content from real people boosts brand credibility and consistently outperforms traditional content on paid channels.

So why wait? Start a campaign today and see for yourself the power of minisocial! And as a special offer, use the code “TheEarlyCheckout” to get 15% off your first campaign. 

Schedule a call today and let us help you take your brand to the next level.

The Early Checkout Team

Today's Issue was written by: Zachary J. Radford

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