Special edition: Shopify store breakdown (copy these design upgrades) > Aug 18

SPONSORED BY:

First-time visitors to your store, or “cold visitors”, are the least likely to buy from you. And there’s a simple reason for this:

They don’t know about your brand or your products. And your store design might not give them the info they need, where + when they need it.

You see, many online stores aren’t designed well enough to convert cold visitors into sales.

It’s the main reason the average bounce rate for Shopify stores is 41.1%.

What if you could make it easy for new visitors to find what they want and buy it?

Your site might be just a few design & experience changes away from playing the perfect host to all its brand new visitors.

And while some of these design changes are easy to make, the expertise that led to them is not easy to find…

That’s why in this special edition of The Early Checkout, we’ve brought in a conversion expert team to provide us with some “cold visitor conversion” breakdowns of ecommerce stores.

Check out today’s Deep Dive to get some design ideas to test out on your store and tap into a new buyer pool.

Let’s dive in!

Want a High-Converting Salesperson AND Email Marketer You Don’t Need to Pay?
Shopify Magic is the latest AI integration released by the ecommerce platform that creates emails and chat messages designed to make sales. It’s integrated into Shopify Inbox and Shopify Email ready to save you time now.

Now You Can Manage All Of Your Brands Within Shopify 
Shopify Marketplace Connect allows you to connect your Shopify product catalog to the world’s top marketplaces like Amazon, Walmart, and eBay. You can streamline managing your marketplace listings, inventory, orders, and fulfillment all within Shopify.

The Scientific Method to Prevent Burnout Used By Sports Athletes
Sports science shows that the key to preventing burnout isn’t avoiding stress. Instead, it’s developing your “Adaptive capacity”, which refers to your ability to adapt to stress. And one NFL Doctor has devised a way for entrepreneurs to strengthen their “adaptive capacity”.

When your emails aren’t getting opened, you risk being put into Google Jail — which kills your email revenue stream (and damages your brand’s reputation).

“Email SMART” is a 5-step marketing strategy proven to keep open rates between 50-90% consistently.

Which results in more sales from every email you send.

> Click Here to Download Your FREE “Email SMART” Guide <

“Cold Visitor Conversion” Breakdown:
How to Generate Sales from 41.1% More of Your Store Visitors

The image below shows a conversion optimization redesign carried out by this week’s special guest Oddit, Brand-First conversion optimization specialists.

If all you do is look at the images in this Deep Dive, you should get a good idea or two that you can hand right over to your designer to implement today….

But if you join us & the Oddit team through this breakdown, we’ll show you the conversion science behind the design.

Understand that and you can begin to better engineer key parts of your store to more fully tap into the 41.1%+ of your potential customers that you’re missing out on.

Let’s start with the first image to redesign the header section of a home page:

(Numbers Below Refer to the Bubbled Numbers in Above Righthand Image)

(1) — The “Pick and Mix” Trick

The previous header navigation had two calls to actions (CTAs), but high-converting pages focus on one CTA, so Oddit changed to one CTA.

But instead of using the old-fashioned search bar, Oddit made the main CTA a tool that more and more brands are using in 2023 to personalize the shopping experience…

Quizzes.

By allowing visitors to interact with your store according to their preferences, you create a unique shopping experience for them. Which…

Is like letting kids run free in a “pick and mix” candy store (they’re not thinking about prices.)

(2) — Image First; Copy Second

The headline was moved below the image to move it out of the way of the yummy gummies. And the image was zoomed in for greater detail.

Images make us feel strong emotions, and we buy on emotions. If you have an appealing header image then be sure to make that the first thing the visitor sees.

Just make sure you resize your header image to a 1:1 aspect ratio so it’s mobile-optimized.

(3) + (4) + (5) — The Ingredients of the Sale

Image labels are a great way to magnify the power of your images.

In this example, the benefits and selling points of the product were labeled cleanly on the image.

This subtle conversion-focused messaging answers any questions the visitor may have about the product and encourages them to buy. This is where a strong understanding of what your audience cares about is key.

Point 4 shows a small banner that you may have seen on food packets.

These banners are proven to convert window shoppers into buyers as they provide the biggest selling points in an easy-to-digest format (pun definitely intended.)

In point 5, notice how the headline promises a solution the target audience wants.

The previous headline was interesting, but it didn’t offer a promise. With the new headline, the visitor knows what they will get from the product, giving them a reason to learn more about it.

(6) + (7) — Clickbait (Not That Clickbait)

The main CTA was moved to the bottom of the page and expanded to make it easier to find and more tempting to press.

The text style is also consistent on both CTAs to avoid confusion over where they take you.

And below the main CTA, we have a nice, juicy piece of “clickbait” hanging in the form of review ratings - some social proof to encourage the click.

Noted some of these conversion optimizations down?

Cool.

Now we can get into the visitor’s search experience via a mysterious drawer menu that is usually tucked in the top left-hand corner of the page.

Part 2: The Modern Drawer Menu

(1) — Show Off Your Best

With a drawer menu, it’s useful to show your best products in the top drawer.

Lead with a visually striking background image that features your best sellers so the visitor can see the best products you’ve got to offer first.

(2) — No Need for Rummaging Through Your Drawers

The rest of the menu is laid out with a clear hierarchy, clean design, and images that pair with the text to make navigating easy.

When visitors can find what they want quickly, there is less friction and frustration that could sink a potential sale.

(4) + (5) + (6) — Tidy Drawers = Smooth Sales

All of the other necessary elements for completing a purchase are neatly aligned at the bottom of the menu.

By allowing the visitor to set their location settings or log in before they go into the product catalogs, it’ll be easier for them to complete the sale later on.

Also, notice how two major selling points (product warranty & free returns) are shared with minimalist but eye-catching icons to help instill trust and reduce the risk of making a bad purchase.

Listed under the secondary CTA we see some more “clickbait” (known as “trigger copy” in the world of copywriting as it encourages the visitor to pull the trigger.)

In the below final stage of this “cold visitor conversion” breakdown, we show you how to have your customers sell your products for you.

Part 3: The UGC Salesperson

Few things convert more than user generated content (UGC). Seeing that other people who similar to us using (and loving!) the products makes us trust a brand way more than anything the brand could say about itself.

(1) — It’s Like Welcoming Your Visitors In for Dinner

To harness the full conversion power of UGC, highlight your customer base to make them front and center.

Notice how the headline doesn’t just state the number of customers, it invites the visitor to “join the family”.

Find your way to add a social feel to your store and help make your visitors feel like they’ll be part of a community if they purchase a product.

There’s even a secondary CTA at the top for the visitor to create UGC content for the brand! Very clever.

(2) + (3) — Then Your Customers Do the Selling

UGC photos with the customer using the product is a very powerful visual element to add to your store.

It allows the visitor to see themselves using your product more than a professional model or product shot over a pearl-white background ever could.

This is how to properly set up your customers to sell your products to your next customers…

And notice the CTA overlaid right on the photo? It’s like having Instagram influencers right in your store working 24/7!

(4) — It’s Not Tinder, But…

The carousel feature was strategically placed and designed.

By allowing visitors to swipe and see more UGC images, they can see more of your products.

By the time the “cold visitor” has seamlessly made their way through all your UGC salespeople, they’re sure to be ready to make the purchase.

Get any good ideas to improve your store?

All of these design changes were simple enough, right? But they are highly effective in converting cold visitors into new customers.

These conversion breakdowns were brought to us by Oddit, a conversion rate optimization agency that offers Brand-First CRO™ website audits like the ones we dove into today.

And they’ve got a special offer just for readers of The Early Checkout.

Would You Like a FREE, Custom “Cold Visitor Conversion” Breakdown for Your Store?

The Oddit team are true experts at pinpointing high-impact conversion “wins” for your store.

If you’d like to know what you need to change in your store to convert more of your visitors into sales, then share your store URL and email through the form on the link below:

GET MY CUSTOM QUICK WIN — FREE
No credit card or signup required

P.S.
If you get (and then implement!) this custom quick win for your store; send us the ‘before and after’ pics 👀

The Early Checkout Team

Did someone forward you this email? Sign up here!

Make An Impact & Be Seen: Advertise With Us

Want To Help Us Make TECO The #1 Shopify Community In The World?Make Us Better For You: Share Your Thoughts

At The Early Checkout, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all visitors. See our Terms & Conditions here. If you have any questions, reply to this email or visit our Website to view our official policies.