🔑 Is Your Shopify Store Missing This Key Traffic Strategy?

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Imagine you’re hosting a party. You’ve sent out invitations, prepped the snacks, and set the mood with the perfect playlist.

But here’s the catch…your venue is a hidden gem, tucked away in an alley that only a few know about.

How do you get people to find it and join the fun?

You get the right people to spread the word!  People whose opinions carry weight, who can vouch for the greatness of your event.

For online businesses, these are relevant backlinks that point back to your site.

Did you know that businesses with a strong backlink profile are twice as likely to rank in the top results of Google searches?

Backlinks are like your digital party promoters. They bring the right kind of attention to your Shopify store, drive traffic, enhance credibility, and help you climb higher on search engine results.

And here’s the best part: you don’t have to leave it to chance!

Today we will show you how to build a rock-solid backlink profile that pulls in traffic like never before.

⬇️ Let's dive in ⬇️

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Build a Strong Backlink Profile for Your Shopify Store

Backlinks are like votes of confidence from others on the web that tell search engines that your store is trustworthy, relevant, and valuable.

Building a robust backlink profile isn’t just about getting just any links; it’s about getting the right ones.

Why Backlinks Matter 

Backlinks are one of the top three ranking factors for Google.

They act as endorsements from other sites, signaling to search engines that your site is credible. The more quality backlinks you have, the better your chances of ranking higher on search engine results pages (SERPs).

But, be careful! Not all backlinks are created equal.

Low-quality or spammy links can hurt your store’s reputation and lower your ranking.

Modern Tools for Top Notch Backlink Building

There are several tools on the web to help you build the right kind of backlinks.

Today we will walk you through steps you can take on a free trial of Semrush to build a strong backlink profile for your Shopify store and what unique benefits each tool brings.

1. Identify High-Quality Backlink Opportunities with Backlink Analytics Tool

How to Use:

• Start by entering your competitor’s domain into the Backlink Analytics Tool in SEMrush.

• Review their backlink profile to see all domains linking to their site. Use filters to find links from high-authority sites or specific categories relevant to your industry.

• Analyze the type of content that earns these backlinks. Determine which content format (like blogs, product pages, or infographics) is most successful for your competitors.

Benefits:

• Competitive Insight: Understand where competitors are getting their strongest backlinks and replicate their success.

• Targeted Outreach: By knowing which websites value similar content or products, your outreach efforts become more focused and effective.

• Increased Authority: Acquiring links from high-authority sites boosts your own site's authority, positively impacting search engine rankings.

2. Monitor Your Existing Backlinks with the Backlink Audit Tool

How to Use:

• Use the Backlink Audit Tool to automatically crawl all backlinks pointing to your Shopify store.

• Segment your backlinks by "toxic score" to quickly identify any potentially harmful links. These might come from spammy sites or irrelevant content.

• For any links flagged as toxic, use the SEMrush disavow tool to create a disavow file, which you then submit to Google Search Console.

Benefits:

• Protects Your SEO Health: By identifying and disavowing toxic backlinks, you avoid penalties from Google that could drastically lower your search rankings.

• Maintain Backlink Quality: Regular monitoring ensures that the backlinks you keep are beneficial, helping to maintain and grow your domain authority.

• Automated Alerts: Set up alerts to notify you when new backlinks are acquired or when your site receives potentially harmful links, allowing for quick action.

3. Find Broken Link Building Opportunities with the Link Building Tool

How to Use:

• Input your target keywords or industry topics into the Link Building Tool to generate a list of relevant websites that have broken links.

• Review the results to find broken links on authority sites related to your niche. Check the specific page and context in which the broken link appears.

• Craft an outreach email to the site owner offering a replacement link to a relevant page on your Shopify store.

Benefits:

• Leverages Existing Content: Take advantage of broken links as an opportunity to replace them with your content, reducing the effort needed to create entirely new content.

• Builds Relationships: This method often results in positive responses, as you’re providing value to the site owner by helping them fix a broken link, laying the groundwork for future collaborations.

• Improves SEO Performance: Acquiring new backlinks from authority sites improves your store's SEO performance, bringing in more organic traffic and potential customers.

4. Track Your Progress with SEMrush’s Reporting Tools

How to Use:

• Use SEMrush’s built-in Reporting Tools to track changes in your domain authority, number of referring domains, and organic traffic growth.

• Set up automated reports to keep track of these key metrics over time, making it easier to identify what strategies are working and where adjustments are needed.

Benefits:

• Data-Driven Decisions: Regular reporting enables you to make informed decisions based on performance data rather than guesswork.

• Benchmarking: Compare your progress against competitors to identify gaps and opportunities.

• Continuous Improvement: By constantly monitoring key metrics, you can fine-tune your SEO strategy for ongoing improvement.

By utilizing these SEMrush tools, you can create a comprehensive backlink strategy that improves your Shopify store's visibility, attracts more traffic, and ultimately drives higher conversions!

Wrapping up!

Building a strong backlink profile is an ongoing process, but with SEMrush, you have all the tools you need to make it easier, faster, and more effective. Start by analyzing your competitors, monitoring your backlinks, and exploring new opportunities to get high-quality links pointing to your store.

Remember, as Brian Dean, founder of Backlinko, puts it:

"Links are the building blocks of SEO. Use them wisely, and you’ll build a skyscraper."

Stay tuned for more insights and tips to help you grow your Shopify store!

Until Next Time,

The Early Checkout Team

The Early Checkout Team

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