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The Shopify Cheat Code of 2023 š§
Shopify Growth Newsletter #107
The Shopify Cheat Code of 2023 š§
Letās face it - AI is definitely taking over the world.
It wonāt be long until weāre working for the robots (and not the other way aroundā¦.)
BUT, why not use it to help grow your Shopify store & become rich in the meantime?
AI has infiltrated our everyday experiences in subtle and not-so-subtle ways. And it is up to you to decide where to draw the line on where to use itā¦.
ā¦.not just in your business but also in your personal life.
After all, today on Shopify you can buy a toothbrush that tracks your brushing habits.
You can even buy toasters that learn exactly how you like your toast (Iām not kidding!)
If you let it, AI can revamp your business operations in multiple of the ācore pillarsā of your business.
Think of it as a multi-tasking wizard, ready to:
Handle the nitty-gritty of your operations
Support your ever-so-demanding customers
Execute mundane and repetitive tasks required to market, recruit, and manage
Heck, it can even equip you with crystal ball-like foresight on ways to offer more value to the market.
Then in two minutes brainstorm your next quarterās worth of content ideas or ad copy to test.
As if that wasn't enough, it also has the power to skyrocket your sales and slash your costs.
Use it right, and AI is like a cheat code for your business. Check out todayās Deep Dive for 5 ways it can help you (and sooner rather than laterā¦ā¦)
The Pulse
FAST Strategy for Ecommerce Businesses
The ecommerce world moves fast. You need a way to recognize opportunities vs. distractions and be able to capitalize on the best opportunities. Dr. Marc Sniukas lays out a clear path to powerful action taking. in this free article & video.
SPONSORED BY Online Business Owner
Earlier This Quarter, Shopify Releases Shopify Magic AI. But Is It Good?
While AI is getting better and better every day, there are still areas it is clearly lacking if it doesnāt have a person taking a close look at what it outputs you still are going to pay for it Michael Keenan explains how running a wholesale business can help you focus more on product innovation and brand enhancement.
See This List Of Powerful, AI Powered Shopify Apps
From AI Chatbots to website accessibility monitoring to new product discovery to pricing optimizationsā¦.this list shows some of the early leaders whoāve created some stunning ways to unleash AI in your storeās operations as fast as todayā¦..
Want To Make Your Brain Smarter?
The Smarter Brain is a free newsletter that lands in your inbox a couple times per week with a handful of quick quotes, links to dive into the mindsets of great thinkers, and the latest tools to help you be more productive.
(Or help your team become more productiveā¦..)
Plus a fun science fact to sound smart and interesting at dinner : )
[Sponsored Message From The Smarter Brain]
The Deep Dive
Like we saidā¦.
AI can be a cheat code for your business.
Here are 5 ways it can help grow your store:
1ļøā£ Convert Like A Robot
This is something that can probably make a difference for you TODAY.
On Shopify stores, a lot of the heavy lifting, conversion-wise, is done by your product descriptions, your titles, and your images.
Not to be harsh, but unless youāre a top level copywriter or a graphics whiz, AI can serve as an assistant who can help you create a better end result (and do it faster).
And even if you ARE top shelfā¦ it is still much faster than you at those things.
Just for funsies:
- Take the product description of your best selling product
- Paste it into ChatGPT
- Ask it for 3 new more persuasive, punchy versions using a few proven copywriting formulas for [products similar to your product].
Boom. Ten seconds later and you have three new product descriptions to test or edit a bit to co-create something powerful
With even a semi competent human working with the AI, I bet you ten bucks that one of the new variations will convert better than your current one within the first couple tests.
Now imagine what that would end up meaning for your revenue if you optimized like that for ALL your products.
You can do the same with your images using tools like Imagen or Midjourney.
This is very high leverage stuff that can make an IMMEDIATE difference to your revenue.
2ļøā£ Automation Domination
Got a to-do list that makes War and Peace look like a haiku?
Enter AI, your new robotic sidekick.
From answering your customers' questions to processing orders and managing your inventory, AI is like that annoyingly efficient intern who never asks for a raise.
And the fun doesn't stop there. AI's talents extend to marketing too. Which means you can leave the task of crafting personalized ad campaigns and tracking their performance to the bots.
Some of the hotshots in the AI toolbox include Shopify specific tools like the third Pulse link above but also major platforms that extend beyond the realm of ecommerce.
Each week it seems like a major player launches something in an attempt to keep up with the trend.
Some of them need some work. But some of them are great now.
Find them and let those bad boys take care of the grunt work while you plot your world domination.
3ļøā£ Customer Service on Steroids
Remember when customer service was about putting on a fake smile and saying "the customer is always right" through gritted teeth?
Those days are gone, baby. With AI, you can now provide 24/7 support without losing your sanity. Chatbots are your new best friend.
AI-powered analytics can also keep an eye on customer behavior and spot potential issues before they blow up in your face (like shipping delays or front line handling of lost packages).
Some killer AI tools for customer service include major players like Drift, Intercom, and Zendesk in addition to some Shopify specific solutions in the App Store.
4ļøā£ Sales: Go Big or Go Home
You know what's better than making a sale? Making a ton of sales.
And that's where AI comes in.
With personalized marketing, upselling, cross-selling, and retargeting, AI is like the best salesperson you've ever had.
You can use marketing and sales tools to send the right message or offer to the right person at the right time.
And AI advertising tools can help you to digitally follow your best customers and prospects bring them back for more & keep them updated on new products or promotions.
5ļøā£ Cut the Costs, Keep the Change
Want to see your profits soar? Start by cutting costs.
AI can automate tasks (yes, we've been over this), optimize inventory, set the perfect price for your products, and sniff out fraudulent transactions like a seasoned detective.
There are tools like ProfitWell, Price Intelligently, and PriceElastic for pricing,. And tools like Kount, Sift Science, Forter for fraud detection.
There is an efficient tool to help plug cash leaks and capture revenue you could (and should!) already be earning in multiple areas of your store you could be using right nowā¦.
Sounds like a money-saving dream team, right?
Using tools like that in the combination that makes sense for your unique store can save you a pretty shocking amount of cash month in, month out.
And every dollar you save is automatically a dollar of extra profit.
Whatās not to like?
All right, that's enough chit-chat. You should get the point by now š
The bottom line is this: AI is not just a buzzword. It's a game-changer.
By using it for the stuff we just talked aboutā¦
and probably a million other things we havenāt even thought of yetā¦.
AI can greatly enhance your profitability and your entire experience of running your Shopify store.
If youāre not into it yet, your competition already is.
And thatās not good news for you, my friend.
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The Early Checkout Team
Today's Issue was written by: Steven Daar
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