🎩 3 Magic Words = Revenue Growth

Send. More. Emails.

Staying top of mind with the people who already know and like your brand is crucial.

You can grow your revenue from your existing audiences & customer lists.

And you can set up every new customer up for a long term, high lifetime value relationship with your store with the right welcome sequence.

Do it wrong and you will bore them.

And those who are afraid to bore will do something even worse.

They will completely ignore their fans & customers for weeks or months at a time.

But worry not, my friend.

In today’s Deep Dive, we're sharing a few email flows with the potential to send your revenue rocketing to the stratosphere….🚀

Nervous System Mastery For Shopify Store Owners & Operators
Ecommerce can often feel fast paced and high stress. All the key people responsible for growing your Shopify store have a lot of pressure on them to perform. This guide gives a clear view into how your nervous system works and how you (and your team!) can gain greater mastery over it.
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The ABCs of Growing Sales For Your Business
Want to know a secret many most business owners wished they learned sooner? It’s that the businesses that profit the most often do it through customer retention rather than customer acquisition. This article from Entrepreneur expert Sam Miller spells out the ABCs of this growth path.


Want to Send More Emails But Want A Tool To Make It Faster + Easier?
See this handy list for some great email solutions. We linked directly to an up a beloved “All In One” tool that might help you fire off automated emails at the highest value points in each person’s customer journey. See our Deep Dive for some ideas of where and how to nail these high value opportunities.

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With an impressive track record of success in manufacturing, supply chain, product design, high ticket sales, tech and more; Celi is now sharing what she learned along the way from working in 8 figure, 9 figure, and 10 figure billion dollar businesses.

If this calls to you, check it out now because the next cohort of Celi’s program Roadmap to Millions starts on Monday.

Not ready to join this cohort? Take her free quiz to show you exactly what to do to move the needle further in the right direction in your business : )

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[Sponsored Message From Celi Arias]

No need for a fancy introduction. Here are four email flows that'll make it rain (in a very good way ⛈️):

1. The Welcome Party: Warm Up The Newcomers

Let's kick off with the "Welcome Series".

Test your team’s creativity and ask them to brainstorm how you can roll out the digital red carpet for your new subscribers and customers.

Most stores use their welcome series to go on blabbering about how awesome they are.

But nobody likes a braggart. And more importantly, those emails could have been used to hit them with irresistible deals and engaging content.

While you can start with a warm and fuzzy 'Welcome' email….

….remember that this ain't a casual 'hi, nice to meet ya' situation.

This is your first impression, your chance to woo them, share a laugh, and build a connection….it should not feel like a generic, limp wristed welcome to some run-of-the-mill online store.

The cheesy saying is true:

You get one chance to make a first impression.

Use it wisely.

Then in the PS of the welcome email, hit them with a sweet deal.

A discount, free shipping, a freebie with their next purchase - whatever floats your boat.

This isn't just about being Mr. Nice Guy; it's about incentivizing that all-important next purchase.

After they’ve been welcomed, it's time to show off your wares.

Showcase your best-selling products, share glowing customer testimonials, and introduce them to your brand story.

The key at the start is to pique their interest and get them to want to read, click, and to earn more of their mindshare.

2. The Cart Recovery Heist: Rescuing Abandoned Carts

Ever feel like a jilted lover when a customer abandons their cart?

When you’re done crying into your cornflakes, let me know so we can do something about it together.

When?

Now : )

Enter the "Cart Recovery" email flow.

It's like a SWAT team swooping in to rescue the abandoned carts that are in danger of being relinquished to the clutches of digital oblivion.

First, the gentle nudge.

Maybe they got distracted, or their boss walked in, or their cat sat on their keyboard. Whatever it was, a quick 'Hey, you forgot something' email might be all they need to complete the purchase.

No response?

Time to sweeten the deal. Offer a discount, free shipping, or a free gift to get them over the line. It's a small price to pay to rescue a sale that is so close but not quite complete.

Still no luck?

Pull out the big guns.

You can send an email about dwindling inventory, a one time offer, or some content that illuminates some reason(s) why a purchase today is the right decision.

You can also try being a little outrageous or humorous in your “last gasp” efforts if that fits your brand.

3. The Upsell Shuffle: Coax More Cash from Existing Customers

Who said you can only milk a cow once a day?

(Well, farmers probably, but work with me here.)

Your existing customers are a gold mine waiting to be tapped.

That's where the "Upsell/Cross-sell" email flow comes in.

Start by identifying related or complementary products to the ones they've already bought. Then send an email saying something like 'Love product X? You're gonna go gaga for product Y'.

You could also offer a bundle deal to get them buying more.

Next:
Target your highest-rollers

Send your big spenders an exclusive offer or early access to new products.

Make them feel like VIPs...because, let's face it, they kind of are.

The more valued they feel, the more they'll splurge.

Lastly, don't forget to reward loyalty.

Got customers who've stuck with you through thick and thin?

Treat them to exclusive discounts, sneak peeks, or first dibs on limited-edition products. And remember, nothing says 'I love you' like a good old personally written customer appreciation email (or physical card or package).

4. The Win-Back Whirl: Rekindling Old Flames

Customers come and go.

It's a fact of business life.

But just because a customer hasn't shopped with you in a while doesn't mean they're gone for good. It's time to put on your best cologne and pull out the 'Win-Back' email flow.

Start with a 'We miss you' email.

A little nostalgia, a dash of guilt-tripping, and a hefty dose of FOMO can go a long way to reignite their interest.

Next, hit them with what's new.

Showcase your latest products, share what's been happening with your brand, or fill them in on what they've missed.

Make them feel like they've been away from the party for far too long.

Still no response?

It's time to dust off The Godfather — make them a juicy offer they can't refuse.

A massive discount, a buy one get one free offer, or a free gift with their next purchase could be the prod they need to come back into the fold.

Still nothing? Make your final call with the 'It's now or never' email.

Tell them the special offer is about to expire or their favorite product is about to sell out.

A little urgency can go a long way to get someone to hit that 'buy now' button.

There you have it - four killer email flows that are sure to send your Shopify store revenue through the roof.

But remember, folks, with great power comes great responsibility.

Use your newfound email marketing superpowers wisely, and your customers will thank you with their wallets.

Focus on building a real connection and truly serve customers with your products.

If you do that and demonstrate that in your communications, you may just be surprised how easy it is to make money with these email flows.

Happy emailing!

The Early Checkout Team

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