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Automate Your Entire Marketing Strategy

Did you know that businesses using marketing automation see a MASSIVE increase in qualified leads?

Or that 80% of marketers credit automation for driving up their conversions? 

Imagine having the ability to automatically send personalized emails, manage social media posts, and engage customers with minimal effort.

Sounds like a game-changer, right?

Today, we’re going over some of  the best marketing automation tools to help you take your Shopify store to the next level. From customer segmentation to automated workflows, we've got you covered with actionable insights and quick wins to get started.

⬇️ Let's dive in ⬇️

Brand discovery via social media overtakes search engines and TV ads
Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%).

Upgrade to Google Analytics 4 before July 1
Starting July 1, 2023, standard Universal Analytics1 properties will no longer process new data. Your Analytics data is important, so we want to make sure you’re fully set up on Google Analytics 4 before the sunset date to eliminate potential gaps in coverage.

The Best Marketing Automation Tools To Simplify Your Business

Are you ready to take your marketing efforts to the next level and watch your sales soar? Marketing automation is a game-changer for busy entrepreneurs looking to streamline operations and maximize efficiency.

With the right tools, you can automate repetitive tasks, engage customers more effectively, and focus on growing your business.

What is Ecommerce Marketing Automation?

Ecommerce marketing automation uses software to streamline repetitive marketing tasks like email campaigns, social media posting, and customer segmentation. 

Benefits of Marketing Automation

Time-Saving - Automate repetitive tasks and free up your time for more strategic activities.

Reduced Errors - Minimize mistakes with automated data entry and customer segmentation.

Personalized Customer Experience - Tailor your marketing efforts to individual customer behaviors and preferences.

Scalability - Manage larger volumes of customer interactions and data without increasing your workload.

How to Use Marketing Automation in Ecommerce

1. Customer Segmentation with Klaviyo

Customer segmentation is the process of dividing customers into different categories based on factors like consumer behavior, purchase history, and other customer data like demographic or geographic information. Ecommerce marketing automation software can automatically gather data, identify patterns, and segment customers into appropriate groups.

Quick Win: Use Klaviyo’s comprehensive segmentation tools to automatically categorize customers and send targeted email campaigns to your top buyers and recent purchasers.

Click here to check out Klaviyo

2. Email and SMS Marketing with Omnisend

Email marketing campaigns and SMS marketing campaigns are two of the most effective tools for engaging with previous and potential customers. Email marketing automation software lets merchants set up email sequences that send based on customer behavior. Examples of useful automated email campaigns include welcome emails, subscription renewal emails, and abandoned shopping cart emails.

Quick Win: Implement an abandoned cart email sequence using Omnisend to recover lost sales. Offer a small discount as an incentive for customers to complete their purchase.

Click here to check out Omniseed

3. Chatbots with Shopify

Use AI-powered chatbots to handle customer inquiries and provide instant support. Chatbots can answer common questions, guide users through your site, and even process orders.

Quick Win: Add a chatbot to your homepage using Shopify’s built-in chatbot tools to assist customers with finding products, answering FAQs, and navigating your site.

Click here to read more about the types of chatbots you can use.

4. Social Media Automation with HubSpot Marketing Hub

With one study forecasting that global sales through social media platforms will reach about $8.5 trillion by 2030, making sure you have a presence on social media platforms like Instagram, Facebook, X (formerly known as Twitter), and Pinterest is an essential aspect of modern ecommerce marketing.

Quick Win: Use HubSpot Marketing Hub to schedule a week’s worth of social media posts in one sitting. Monitor engagement and adjust your strategy based on performance data.

Check out HubSpots SMM Software here.

5. Lead Scoring with ActiveCampaign

Lead scoring is the process of prioritizing which potential customers are most likely to perform a specific action, like buying a product or service. Ecommerce marketing automation software uses data like customer behavior and previous customer purchases to automatically rank which potential leads are the most valuable. This process of lead qualification can save your marketing and sales teams valuable time by avoiding wasting resources on low-quality leads.

Quick Win: Set up lead scoring in ActiveCampaign to identify and prioritize hot leads. Focus your marketing efforts on engaging these high-potential customers.

Learn more about Lead Scoring and ActiveCampaign here.

6. Reengagement Campaigns with Drip

Reengagement automations involve sending automatic communications to individuals who have previously interacted with your brand, website, or store. Automatic messages offering friendly reminders to customers about unfinished purchases can make the difference when it comes to converting interest into a sale.

Quick Win: Create a reengagement email campaign targeting customers who haven’t made a purchase in the last six months using Drip. Include a special offer to entice them back to your store.

Check out more about Drip and Reengagement Campaigns here.

7. Automated Workflows with Shopify Flow

Ecommerce marketing software gives you the power to create customized workflows that streamline your marketing efforts. You can also set up automated workflows to help different departments work together effectively, such as a trigger that automatically sends qualified leads to your sales team.

Quick Win: Use Shopify Flow to automate repetitive tasks such as tagging high-value customers or sending thank-you emails after a purchase.

Look at Shopify Flow here.

Wrapping Up!

Marketing automation can revolutionize your ecommerce business by saving time and enhancing customer engagement. As Steve Jobs once said,

"Innovation is the ability to see change as an opportunity—not a threat."

Let marketing automation be your opportunity to innovate and grow!

Thank you for joining us this week. We’re excited to continue bringing you valuable insights and strategies to help you WIN in the world of ecommerce.

Until next time,

The Early Checkout Team

The Early Checkout Team

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