💪 Which Products Work for You & Which Work Against You?

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Ever feel like some of your products are wallflowers at the prom?

Just sitting and waiting on the sidelines, not getting any love, while others are out there dancing their hearts out?

You're not alone!

The truth is, knowing which products to spotlight, upsell, or give the old heave-ho is more of an art than a science—except when it isn’t.

Today, we’re giving you the clarity to fine-tune your store’s offerings like a master curator. Think of it like having X-ray vision for your Shopify store.

You see what’s working, what’s not, and most importantly, what could be to help you figure out which products are worth your time vs which ones need to be shown the door.

⬇️ Let's dive in ⬇️

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Inventory Overhaul: What to Keep, Cut, and Push

Do you feel like your store is running on autopilot, but you’re not quite sure where it’s headed?

Maybe it’s time to take the wheel and steer with a strategy by understanding which products to upsell, keep, or cut loose.

Think about it: what if you could look into the future and know exactly which items would bring in the big bucks and which ones are just taking up digital shelf space?

What if you could uncover hidden gems in your inventory that are just waiting to shine?

Today, we’re unpacking how to do just that with your Shopify store.

Now, let’s get to the good stuff…

How to Find Your Star Products

Step 1: Discover Your MVPs (Most Valuable Products)

Grab a cup of coffee and fire up SEMrush's Traffic Analytics Tool. 

Take a look at which of your product pages are bringing in the most traffic.

Now, don’t just stop there!

You want to know what keywords these products are ranking for, right?

Head over to the Position Tracking Tool and find out.

Here’s the secret sauce…

High-traffic pages are great, but high-ranking ones? Even better! These are your MVPs, the products that already have momentum. Think about pushing these even further with some killer upselling or bundling strategies.

Got a bestselling yoga mat?

Time to suggest a matching water bottle or yoga block as an add-on.

You get the idea.

Why It Works: When you know your MVPs, you can focus on what’s working. You’re not just throwing spaghetti at the wall—you’re playing with a recipe for success.

Step 2: Uncover the Hidden Gems for Upselling

Alright, you’ve found your MVPs, but what about those products that are waiting for their big break?

Here’s where the Keyword Gap Tool comes into play.

It can show you what your competitors are ranking for that you’re not.

Is there a killer product that’s getting attention elsewhere, but isn’t even on your radar?

Quick Win: Take these hidden gems and introduce them to your store. And don’t just add them—shout about them!

Position them alongside your MVPs. Use phrases like “customers also bought” or “frequently bought together” to upsell these newly found products.

Remember, it’s all about creating the perfect storm of relevance and desire.

Why It Works: Upselling based on data takes the guesswork out. Instead of asking, “Will this work?” you’re saying, “I know this will work.”

Step 3: Time to Break Up with Your Deadweight Products

Let’s face it—some products just aren’t pulling their weight.

They’re like the friend who shows up late and eats all the chips. So, how do you know which ones are dead weight?

Here’s where the Backlink Audit Tool comes in handy.

Check which products are getting no backlinks. No backlinks often mean no love from Google, and no love from Google usually means no sales.

Now, I’m not saying to ditch every product without backlinks, because your sales numbers might say different, but definitely, keep a close eye on these underperformers.

If they’re not getting traction, it might be time to say goodbye.

Quick Win: Use the Organic Research Tool to confirm your suspicions. If a product’s keywords are ranking low and it’s just not moving, then it’s time to Marie Kondo that thing out of your store.

Why It Works: It’s better to have a streamlined store with products that sell than a cluttered one that confuses customers.

Step 4: Optimize Your Product Descriptions Like a Pro

If your descriptions are bland, you’re probably missing out.

Fire up the SEO Content Template tool.

This tool analyzes top-ranking content in your niche and provides suggestions for optimizing your product descriptions. Make them pop with targeted keywords, adjust the content length, and improve readability to capture and keep customer attention.

Quick Win: Think of your descriptions as mini-conversations with your customers. Ask yourself, “Would this make me buy?”

Step 5: Monitor Competitor Moves in Real-Time

Finally, let’s talk competitors.

SEMrush’s Competitive Intelligence Tools let you keep an eye on what others in your space are up to.

What products are getting traction?
What trends are they hopping on?

And…more importantly, how can you do it better?

Quick Win: Stay a step ahead by finding trending products before they become saturated. Be the trendsetter, not the follower.

Wrapping up!

By now, you’re probably thinking, “Wow, can one tool do all that?” Yes, and it’s just the tip of the iceberg!

Stop guessing and start using data to drive your product decisions. Keep your store lean, mean, and full of products that sell. It’s all about working smarter, not harder.

"You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success."
- Jay Abraham

Remember, the key is not just to know what’s happening in your store but to understand why. That’s the real game-changer.

Until next week, keep testing, keep optimizing, and keep those conversions coming!

The Early Checkout Team

The Early Checkout Team

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