Podcast Advertising: A Potent Source of Conversions for Shopify Brands

The Early Checkout

The Ecom Growth Newsletter #69

If you are looking for a hyper-underutilized sales channel… Look no further!

This medium is so powerful that a 2019 study done by eMarketer found that a huge 54% of this audience would consider buying from a brand they had just been introduced to!

Yes, I’m talking about Podcasting…

In today’s issue, we are talking about Podcast Advertising, How to secure placements, Reach highly engaged shoppers and grow your brand!

Let's get into it…

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Podcast advertising is a form of audio-based advertising that is done on podcast platforms and apps. It is a way for brands to reach a specific audience through the medium of audio.

Source Link: (Click Here)

What if you could find an audience of engaged buyers who are perfectly aligned with your products and your brand?

And they spend some of the most intimate moments of their day listening to your sales message while driving, going to the gym & even taking downtime at home!

Would you want to put your brand in front of this captive audience?

That's right! I'm talking about podcast advertising and, more importantly, how pods can be a potent source of conversions for Shopify brands!!

Finding the perfect podcast is crucial in making podcast advertising an effective strategy...

Here are some detailed steps you can take to find the perfect podcast to advertise on and dominate:

#1. Identify your target audience: Look for podcasts that have a similar target demographic as your brand.

Pro Tip: Consider factors such as age, gender, income level, and interests when evaluating potential podcasts.

#2. Research podcast metrics: Use tools such as Chartable to find out the number of listeners, download numbers, and other key metrics for potential podcasts.

#3. Analyze content: Check the content of each podcast and confirm that it aligns with your business's message and values.

#4. Reach out to the host: Once you have identified a potential podcast, reach out to the host and introduce yourself, your business and the value you can bring to their listeners.

#5. Prepare your pitch and materials: Create a compelling pitch for your ad, and prepare any materials such as ad copy, images, or audio recordings that will be needed for the ad.

#6. Negotiate and secure the ad spot: Negotiate the ad spot and the ad's cost with the host or the podcast network, and secure the ad spot with a contract or agreement.

Pro Tip: Be open and flexible to feedback and any requests from the host to ensure a smooth and successful partnership.

#7. Prepare and record the ad: Prepare and record the ad according to the podcast's specifications and guidelines, and submit it for approval.

#8. Schedule and air the ad: Schedule the ad to air on the podcast, and monitor its performance and impact.

#9. Measure and analyze the ROI: Measure and analyze the return on investment of the ad, using tools such as Google Analytics or UTM codes to track website traffic, conversion rates, and revenue generated from the ad.

Pro Tip: Use dedicated landing pages with specific ad placements. This will help you Identify what message is resonating with their audience and make your copy congruent throughout your funnel.

#10. Optimize and scale: Use the data and insights collected to optimize your ad strategy and scale your advertising efforts on this pod or other podcasts.

Pro Tip: Experiment with different ad formats, such as pre-roll, mid-roll, or post-roll ads, to see which one performs the best.

Podcast advertising is a powerful tool for Shopify stores looking to reach their target audience and drive business growth!

Advertise on Spotify and reach your customers where they listen! With Spotify Advertising, you can get your message heard on any budget with a minimum spend of just $250. 

Our self-serve ad manager, Spotify Ad Studio, makes it easy to set up your account and launch a campaign in minutes. With our creative tools, you can use licensed background tracks, voice actors, and professional audio mixing for free or upload your own creative. 

Target your audience based on demographics, interests, and behaviours with ad formats that help you meet your business goals. Track and report your results easily and see your campaign's success. 

Don't miss out on reaching over 1 in 3 Gen Z global Spotify Free users by advertising on Spotify today! (Click Here)

The Early Checkout Team

Today's Issue was written by: Zachary J. Radford

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