Win at SEO

How to rank your product #1 on Google:

It’s tough to know where to start sometimes, we know.

Here’s a good way - Audit your shop & see:

• How you perform in search results

• How you measure against the competition

• Whether your shop is secure and user-friendly

Over 1 million people use Semrush to stay on top.

CONVERSION RATE OPTIMIZATION

Start Harvesting Your Traffic 🌽 

1. Fix your images

You need to pass the eye-test. Check these to make sure you do.

• High-Resolution Images: Ensure your product images are clear and free from pixelation. High-quality images allow potential customers to zoom in and examine details, building trust in the product's quality.

• Multiple Angles: Provide a variety of image perspectives. Show the product from different angles, including close-ups of key features. Lifestyle shots that showcase the product in use can also be highly persuasive.

• Video Content: With 93% of consumers indicating that videos influence their buying decisions, adding video to your product pages is a powerful tool. Demonstrate the product in action or highlight its key features to engage visitors.

With high-quality visuals, you can immediately boost user engagement and enhance trust, making it easier for customers to make purchasing decisions.

2. Accelerate your page speed

Page speed is critical. Research shows that over half of mobile users will abandon a site if it takes longer than three seconds to load.

• Compress Image Sizes: Large image files can slow down page load times. Use image compression to reduce file sizes without compromising quality.

• Lazy Loading: Implement lazy loading for media content, ensuring images and videos only load as users scroll. This reduces initial page load times and improves overall performance.

• Mobile Optimization: Mobile shopping is on the rise, with 60% of global e-commerce traffic coming from mobile devices. Make sure your product pages are responsive and load quickly on all devices.

3. Improve your user experience

A well-structured product page layout can guide users effortlessly from browsing to purchasing.

• Mobile-Friendly Layout: Use a site audit tool to ensure you’re mobile friendly. Think load speed, touch-friendly buttons and visual hierarchy.

• Clear Call-to-Action (CTA): Position your CTA buttons, such as "Add to Cart" or "Buy Now," prominently. They should be visible above the fold and easily accessible on both desktop and mobile.

• Trust Signals: Include customer reviews, product ratings, and secure payment badges to build trust. Reviews have been shown to increase conversion rates by as much as 270%.

Prioritizing user experience means making the shopping journey smooth, intuitive, and enjoyable, leading to higher conversion rates.

4. Optimize your content

Product descriptions both convince your customers, and boost SEO. Don’t shirk on them!

• Compelling Descriptions: Create informative yet engaging product descriptions. Highlight the product’s key features and benefits in concise, easy-to-read bullet points.

• SEO-Optimized Titles: Use a keyword research tool to make sure you have yours in your product descriptions. Aim for low-competition.

• Meta Descriptions and Alt Tags: Optimize your meta descriptions and use descriptive alt tags for images to improve your SEO and provide a more complete shopping experience for customers.

A strong product page text strategy improves both your search engine ranking and your ability to convert casual browsers into loyal customers.

It’s not a one-time thing

You need to keep your pages optimized.

If only to keep up with consumer behavior, search engine algorithms and competition.

Frequently check your visuals, page speed, user experience, and content optimization, and keep your shop on top.