Mastering Google Shopping Ads: Everything You Need to Know

The Early Checkout

The Ecom Growth Newsletter #81

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Feeling that post-Q4 lull? Struggling to get the traffic and sales you want?

Despite having high-quality products, your store may not be getting the attention it deserves. With so much competition online, it can be difficult to stand out from the crowd and get your products in front of the right audience.

But what if there was a way to increase your store's visibility and target the audience that is most likely to convert?

🥁 Drum Roll, please… Google Shopping Ads!

In today's issue, we are gonna get some of that “High Intent” Google Traffic! We are going to learn how to set up campaigns that crush, maximize your ad budgets and grow our store with Google Shopping Ads!

Let's get into it…

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Google Shopping Ads is a type of advertising that displays product images and information in Google's search results, allowing users to compare prices and features before clicking through to a retailer's website to make a purchase.

Want to learn how to set up the best possible Google Ads tracking (Click Here)

Source Link: (Click Here)

Google Shopping ads have revolutionized the way people search and shop for products online. These ads, also known as Product Listing Ads (PLAs), display product images, prices, and store information at the top of Google search results, making it easy for shoppers to find and compare products.

As a brand, Google Shopping ads provide a highly effective way to promote your products and reach potential customers who are actively searching for what you have to offer. These ads have a high click-through rate (CTR) and can lead to increased traffic and sales for your stores.

Why run Google Shopping Ads?

Optimized by Google's Algorithm: Google Shopping Ads are optimized by Google's powerful machine learning algorithm, which uses a variety of factors like product relevance, bid amount, and ad quality to determine which ads to display to which users. This helps ensure that your ads are shown to the right audience, increasing the likelihood of clicks and conversions.

Easy product data management: It is easy to manage your product data, such as prices and availability, through a Merchant Center account. This helps ensure that your product information is up-to-date and accurate in your ads.

High conversion rates: According to Google, retailers using Google Shopping Ads have seen an average increase of 30% in conversion rates compared to text ads. This is likely due to the visual nature of the ads, which can help potential customers make purchase decisions more quickly.

Ready to get started? Here we go!

1. Ensure you have a Google Merchant Center account set up with a shopping feed linked to your Google Ads account. (Click here)

2. Create a structured Google Shopping campaign based on top-level product categories and individual product categories.

3. Go to Google Ads and click on "New campaign." (Click here)

4. Choose the "Sales" option to give Google a strong signal that you are setting up the campaign to drive sales.

5. Select "Shopping" and ensure your Google Merchant Center account is linked.

6. Choose "Standard Shopping" and name the campaign using a clear naming convention.

7. Select "No filter" for now but filter products after publishing the campaign.

8. Set a manual CPC bid or a target ROAS bid.

9. Set a daily budget that is averaged out over a month.

10. Keep the campaign priority at "low" to avoid conflicts.

11. Turn off the search partner option.

12. Target locations by country, city, region, state, or postcode.

13. Change the location options to "presence" to target people who are regularly in the targeted location.

14. Set the start and end dates for the campaign.

15. Create ad groups based on specific products or sub-product categories.

16. Set a bid for each ad group.

17. Set up ad extensions and finalize the campaign.

18. Monitor and optimize the campaign regularly for the best results.

Want to go deep on Google Shopping Ads? Check out learn digital with Google.

Exciting right? You can get your first ads up on Google Shopping in less than an hour of work. By using Google Shopping ads, you can reach potential customers who are more likely to be interested in your products and drive more traffic to your Shopify store.

Not running Google Shopping Ads?

Unlock the full potential of your business with Google Ads!

Reach millions of potential customers, increase your online visibility, and drive conversions with the world's most effective advertising platform.

With Google Ads, you can target specific demographics, locations, and interests to ensure your ads are reaching the right audience.

Plus, with a variety of ad formats to choose from, including search ads, display ads, and shopping ads, you can effectively promote your products or services. Stop missing out on valuable online traffic and start growing your business today with Google Ads!

$600 matching ad spend credit: (Click Here)

Today's email was written & edited by: Zachary J. Radford

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