Sponsored by:

 🚀 Master Google Ads: A 4-Step Success Blueprint

Frameworks are the secret sauce of successful businesses.

They help you break down complex tasks into manageable steps, and they provide a clear roadmap for achieving your goals.

This is especially true for managing Google Ads campaigns. Google Ads can be a powerful tool for generating leads and sales, but it can also be complex and time-consuming to manage.

That's why it's so important to have a framework in place.

This 4-step framework is a proven concept that came from Kasim Aslam, Founder and CEO of Solutions 8. Coined as The Google Ads Flywheel, this framework simplifies the approach to managing Google Ads campaigns, keeps you on track, and prevents you from making decisions that could hurt your business.

Ready to break down the 4-step framework and understand how it can save you time and money in managing Google Ads?

Let’s dive in! 👇️ 

Missing the "AI Edge" in your marketing? 
— Discover how the world's best marketers generate more revenue, drive clicks, and skyrocket conversions through AI with the Bionic Marketing newsletter

Simple Guide To Identify Your Market Segments + How to Reach Them!
Whew, article is packed with value! Even though the company who created this content was targeting “Print On Demand” (POD) businesses; the advice shared and the free template they give away for Customer Avatar creation applies to any Shopify store.

Let’s uncover the 4-Step Success Blueprint for your Google Ads Mastery…

Step 1: Assume

The first step, "Assume," is all about knowing where to start. Making educated assumptions is fine, especially when dealing with the unknown. This step permits you to start with assumptions, provided they are well-informed.

Let’s say you’re selling gluten-free hot sauces and you aren’t sure which one is a better target market––fine dining restaurants, grocery stores, or BBQ grills.

In the assumption phase, it’s fine just to pick any.

Otherwise, you could get stuck into analysis paralysis and spend so much time thinking about what’s best to do instead of actually doing things.

Now, making educated assumptions is crucial to this phase.

However, becoming overconfident in your assumptions can be dangerous. Until your assumptions are proven (with data, of course), it’s not a good idea to stick with them.

This leads us to the next step in this framework––testing.

Step 2: Test

Once you've established your assumptions, it's time to put them to the test.

But here's the catch: you must be ready to challenge and even disprove your assumptions. What you think and what the market says are sometimes two different things.

To illustrate this, let’s say you tested your campaigns and ran your ads. While doing so, Google showed you that one of your top-performing audience segments is “women and apparel.”

That segment has nothing to do with gluten-free hot sauces, right?

Well, as it turns out, this type of audience performed well because people who are looking for clothes are also looking for food that will go with their lifestyle––which you never would have known if you hadn’t tested!

Knowing this, you now have real data to back up your assumptions or, in this case, to change them.

Remember, clinging to assumptions without testing them can ultimately lead to failure. In the test phase, you have to embrace the mindset of a scientist seeking the truth rather than defending your assumptions.

Step 3: Observe

Done with testing? Don’t make the mistake of optimizing your campaigns just yet!

One of the most common mistakes people make right after they “learned” something new is to apply changes to their campaigns immediately.

This is more critical for new accounts. New accounts (or even those that haven’t been running for at least 3 months) must go through a learning phase first.

It’s the initial period where Google gathers all the data you’ll need to optimize your campaign and position it to scale.

So, give your strategies time to mature. Many marketers and business owners make the mistake of jumping into reactionary mode at the first sign of change.

However, it's crucial to resist the urge to make immediate adjustments. Instead, set a predefined observation period.

For example, allow your campaigns to run unaltered for a specific number of weeks.

Pro Tip: Ideally, depending on your conversion lag (the delay between when people click an ad and when they perform a specific conversion action), you want to wait at least 14 days before making any changes.

The “observe” step is all about protecting yourself from impulsive decisions and allowing data to accumulate.

Then, and only then, you can safely make optimizations in your campaigns.

Step 4: Optimize

Finally, the last step is to "Optimize." Making strategic adjustments and improvements to your advertising campaigns is key to achieving your goals.

Refining your keywords, improving your ad copy, and managing your bids are all different ways to optimize your campaigns.

While it might seem overly simplistic, this last step is where most marketers spend most of their time.

Of course, continuous optimization is vital because you always want to iterate and improve. But, the real strength of this framework lies in the preceding stages.

By having clear assumptions, rigorous testing, and patient observation, your optimization efforts are grounded in data and insight.

Conclusion 📓 

As you can see, this 4-step process should be done in a specific order.

You can't start with testing without knowing what to test. Similarly, optimizing your campaigns without observing and testing will be a waste of time and money.

Using this framework gives you a structured path to follow, ensuring that your efforts are focused and purposeful.

Remember, this process is cyclical. Once you've optimized, you can return to the assume phase to gather new insights, test your ideas, observe, and execute again.

It's an ongoing process – the key to continuously improving your campaigns.

Keep learning and growing, and your success will increase.

Matthew Stafford.

_{Matthew Stafford is CEO and managing partner of Build Grow Scale and has been consulting and growing successful, well-known Ecommerce brands for the past ten years. With nearly one billion in ecommerce revenue through our partner stores and student checkouts, I always aim to bring you the best information about what is working now in the ecommerce landscape.}

The Early Checkout Team

Did someone forward you this email? Sign up here!

Make An Impact & Be Seen: Advertise With Us

Want To Help Us Make TECO The #1 Shopify Community In The World?Make Us Better For You: Share Your Thoughts

At The Early Checkout, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all visitors. See our Terms & Conditions here. If you have any questions, reply to this email or visit our Website to view our official policies.