How To Leverage Cross-Selling To Drive More Sales

The Early Checkout

The Ecom Growth Newsletter #60

Wow, I can hardly believe 2022 is coming to a close. As eCommerce business owners, we have faced some major challenges in 2022. (Industry-wide)

From snail-like shipping times, supply chain issues and record advertising prices! History tends to repeat itself, and I’m sure 2023 will come with its fair share of challenges.

This is why maximizing the value of your existing customers is crucial to long-term success. In today's Issue, we are talking about cross-selling and the most valuable segments to target!

Let’s get into it…

2023 Predictions: Experience, Ecommerce and Transformation (Click Here)

2022 Top 25: Our Most Popular Posts of the Year (Click Here)

2023 eCommerce Predictions By 33 Industry Experts (Click Here)

Year in review: Looking back at eCommerce in 2022 (Click Here)

Cross-Selling

Promoting related or complementary products or services to customers who have already made a purchase to increase customer value and loyalty.

Want to see what Shopify says about cross-selling? (Click Here)

Source Link: (Click Here)

Have you ever heard the saying, “New customers are the lifeblood of the business?” This is very true; new customers are critical, but whoever came up with this forgot to mention that it's 10x easier to sell to someone who already knows, trusts and likes you. I’m talking about cross-selling high-margin products to your existing customers and people that already know, trust and like you!

Below I have listed four segments to consider when cross-selling to your existing customers.

Segments:

1. Customers who have purchased in the last 90 days: These customers are more likely to be interested in making additional purchases, as they have already shown an inclination to buy from your store.

Pro Tip: A great way to make additional sales through cross-selling is to put together an Irresistible bundle in the order confirmation email. These emails get an 80% open rate and are an excellent place for an Irresistible cross-sell.

2. Customers who have NOT purchased in the last 90 days: These customers are still highly valuable even though they have not purchased in the last 90 days. By segmenting them, you can craft a cross-sell opportunity that will turn them into a frequent buyer.

Pro Tip: A great way to approach these customers is with an appreciation sale for past customers. You can use paid ads, email and SMS to get the word out about your exclusive sale.

3. Customers who have abandoned their shopping cart: These customers may be interested in completing their purchase if they are reminded of the items they left in their cart and offered a discount or other incentive to finish the purchase.

Pro Tip: You want to find out what prevents them from purchasing. Is it price? A Question? A great campaign to run is a messenger ad campaign on Facebook/Instagram where you can ask them via messenger!

4. Customers who have a high lifetime value: These are customers who have made a large number of purchases from your business over time and are, therefore, likely to continue buying from you in the future.

Pro tip: These are your dream customers, and you want to tell them how much you appreciate them. Give them first access to exclusive drops and limited edition items to give them more opportunities to buy from your brand.

It's important to note that these segments may vary depending on the specific products and customers that shop with your brand. Analyze your customer data to identify the most profitable segments and think of a way to cross-sell related products to them!

Are you tired of losing sales to competitors? With Cross Sell, you can increase your website's sales and profits by hand-picking recommendations for related or complementary products on a per-product basis. Our cross-sell, upsell, and bundled product suggestions will encourage your customers to add more items to their cart, boosting your average order value.

You can choose products manually or based on sales history, orders, and collections, giving you more control than any other app. Plus, our tool offers order tracking and status, add-ons, product bundles, and "also bought" and "complete the look" suggestions to help you boost sales even further.

And with easy integration and customizable styling to match your brand, Cross Sell is the perfect solution for any eCommerce business looking to increase profits. Try it out today!

Get 100 recommendation clicks a month free (Click Here)

The Early Checkout Team

Today's Issue was written by: Zachary J. Radford

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P.S. You have made 2022 amazing for us! Happy New Years! ♥

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