Are you really getting the most out of your SEO?

Most Shopify sellers focus on driving traffic to their homepage or blog. This is great for getting ranked in Google. And for building brand presence.

But there’s a more profitable way to do SEO.

Driving traffic to your product pages.

And by “traffic” we mean “visitors who are ready to purchase your products”.

In today’s Deep Dive, we uncover the 8-step process to flooding your product pages with high volumes of potential customers ready to buy.

Let’s dive in!

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Sponsorships aren’t just for big businesses anymore.

In fact, if your ad dollars on the major ad networks haven’t been producing ROI like they did in years past…

…Sponsorships might be the best paid channel available to you right now.

Earlier this month I delivered a live workshop to over 640 entrepreneurs to show how a smaller business can use sponsorships to outperform their current paid traffic ROI.

This is a must watch if you’ve needed to inject a new, profitable traffic source into your business.

Watch the Replay of The Sponsorships Workshop Now

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8 Steps to Get More Potential Customers In Front of Your Products

Product pages are the goldmines of your store.

They’re where sales happen. So any SEO traffic that converts there generates 100% ROI.

Luckily, you don’t need to learn any technical SEO strategies to increase product-page traffic.

You just need to know the low-effort high-impact tweaks to make.

Ready to learn how to get more potential customers in front of your products?

1. Start With a Clear Title for Your Products

Your product title should be easy for Google to understand so it can send you traffic. So word choice is key.

Use keyword research tools like SEMrush and Ahrefs to find words visitors type into Google when looking for your product type. By including keywords in your product titles, you tell Google to rank your product for these search terms.

Also include the product and maker's name if you can. These identifiers let Google know that what you’re showing is a product.

2. Add a Unique Product Description (Use Customer Language)

When you’re doing your keyword research, look for all kinds of terms consumers search related to your product. Include the relevant words to give Google more information about what your product is.

Also include words and phrases used by your customers in the reviews. This will help with conversions.

And the more specific your description, the higher Google will rank it.

3. Give Google a Catchy Meta Description

On Google search results pages (SERPS), meta descriptions are the short text displayed under the main site links. You want to make this text catchy to grab attention.

You also want to include a call to action. For example: “Find children’s white socks for all ages.”

4. Pop In a Memorable URL Slug (So Shoppers Can Find Their Way Back)

A URL slug is the part of your web address that comes after your main site, e.g. “yourstore [DOT] com/dog-bowls”. It’s important to make this clear and easy to remember.

If a shopper who visited your product page goes to other pages before buying, having this URL slug will allow them to find their way back to complete the purchase.

5. Tell Google What Your Photos Are Displaying

Your product photos need to be high quality because they dictate what shoppers do. If the photos are low quality and the shopper leaves the page, Google records that behavior which may affect the page’s ranking.

You also need to tell Google what the product is. That’s what the “Alt Text” is for. Write this as a clear, short photo description. This well also help your product photos show up in image searches.

6. Describe Your Products to Google (So It Can Show Them Off)

One of the many languages Google speaks is “structured data”. If you add details about your products, including its price, availability and ratings in this language, Google can show your products in other types of search results.

For example, if you include the product information in structured data, Google can show your products in the search results Product Snippets. Another way to get your products seen.

7. More Sales = More SEO Traffic

To create a snowball traffic effect, make sure your product pages are converting browsers into buyers.

Add all of the elements that close the sale, i.e. product reviews, FAQs, product guarantees, etc.

A strong conversion element for SEO is product recommendations as they increase time spent on your site, which is a strong SEO signal.

8. Give Google a Reason to Rank Your Site

Google likes sites that are easy to use. Make sure your site looks good, loads fast, and is easy to navigate. This makes customers happy and that’s what Google wants!

Doing SEO on your product pages is one of the highest-ROI strategies you can do. But, like all SEO, it isn’t a “set-it-and-forget-it” deal.

Keep your product pages fresh and updated regularly.

If you really want to squeeze the most juice out of them, do some conversion rate optimization (CRO) work on them to increase sales. This will increase customer satisfaction and Google will rank them even higher.

But for now, you know how to get these pages ranked in Google for more 100% ROI traffic.

Have any feedback about today’s Deep Dive? Tell us when you give your rating below.

We’ll do our best to make The Early Checkout as helpful for you as possible!

Thank you and see you in a few days time! 🙂

Inspiration for today’s Deep Dive: https://www.adroll.com/blog/product-page-seo-how-to-boost-rankings-for-your-product-content

The Early Checkout Team

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