Build a Winning Influencer Campaign for Your Store 🤳

The global influencer market has more than doubled since 2019 to reach $21.1BN.

More and more brands are tapping into this booming economy.

And there are certain powerful influencer marketing strategies they’re using to grow sales, revenue, and market share to astronomical heights.

In today’s Deep Dive, we explore 7 such proven strategies used by some of the best marketing brands.

One strategy used by American Express generated 400% increase in customer acquisition. Another scaled Hello Fresh’s content production by 325%. And another helped Dunkin’ increase sales by 45%.

But these big wealthy brands didn’t just use celebrity influencers.

They also used micro-influencers for hyper targeted campaigns.

Which means these strategies can also be used by small businesses.

Are you ready to embrace the power of influencers?

Check out today’s Deep Dive to learn how!

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Micro-Influencers can boost your sales, supercharge launches, and amass reviews. Stack Influence automates influencer collaborations at scale (hundreds of promotions a every month).

Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs through a growing war chest of influencer UGC, and build an army of affiliate marketers who consistently drive new customers.

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7 Ways to Copy Successful Influencer Campaigns Tried & Tested by the Best Marketing Brands

1. Hand Over the Reigns: Influencer Takeovers

Imagine an influencer with a large following of your ideal prospects taking over your brand's social media account for a day.

They'll post content, engage with your audience, and promote your products.

Dunkin’ used this strategy with a TikTok influencer for a 45% boost in sales.

Benefits of this strategy: Reach more people and build trust with your audience.

2. Gifting: Let Your Products Talk

Send a free sample of your product to an influencer. Ask them to share their honest thoughts about it.

This will get your products in front of a loving audience in a non-promotional way that fans will appreciate.

This type of campaign got American Express 400% increase in customer acquisition.

Benefits of this strategy: Get feedback and promote your product at the same time.

3. Guest Blogging: Knowledge Shared is Power

Find influencers who run popular blogs. Ask if you can write a guest post for them.

Share your knowledge about your niche. Or you can talk about people’s experiences with your products.

Benefits of this strategy: Get in front of large audiences and show your expertise.

4. Sponsored Posts: Let Influencers Do the Talking

Ask influencers to write a blog post about your brand. They can share their own experiences with your products.

By allowing 15 UK-based micro influencers to post about their products, Hello Fresh scaled their content production by 325% and expanded outside the US into a new market.

Benefits of this strategy: Reach more potential customers and build trust.

5. Giveaways: Excitement and Engagement

Ask influencers to host a giveaway of your products. Allow them the freedom to promote your products in the way they know their audience will love.

They’ll get more engagement and can grow their audience. And your products will get wide exposure.

Benefits of this strategy: Engage with new audiences and promote your products.

6. Hosting Events: A Gathering for Growth

Host an online event and invite influencers to promote it.

The event can be a live shopping event, a product launch, or a giveaway promotion. Or, if you think outside the box, you can host an interactive event like a quiz night or an event that’s related to things happening in the world.

Benefits of this strategy: Attract a new audience for your brand and get more exposure.

7. Brand Ambassadors: Long-Term Loyalty

If an influencer really loves your brand, ask them to become a brand ambassador. They'll promote your products on an ongoing basis.

Benefits of this strategy: Build a long-term relationship with a solid partner and their audience.

The right strategy for you will depend on your goals, budget, and resources. Try different strategies and see what works best for you.

💡Our Advice: Start Small and Grow

Start with a small collaboration, like a product giveaway. See how it goes. If it works well, try something bigger like a takeover or a sponsored post. Always measure your results to see what works best for you.

Remember, the key to successful influencer collaborations is building strong relationships. Treat influencers as partners, not just promotional tools. Show them that you value their work and their audience. This can help you build a strong, long-term relationship that benefits both of you.

So, are you ready to boost your sales with influencer collaborations? Start today and see the difference it can make for your business!

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