💰 Increase Conversions on Your Abandoned Carts with These Templates

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Around 70% of online shopping carts will be abandoned before checkout.

That’s a significant number of your potential sales slipping through the cracks!

But here’s the good news…

A well-crafted cart recovery email series can convert about 30% of those lost sales.

This week, we're diving into practical strategies for creating an effective sequence, complete with templates and examples to help you get started.

It’s time to get equipped to follow up with potential customers and recover those lost sales!

⬇️ Let's dive in ⬇️

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Creating an Effective Abandoned Cart Follow-Up Email Sequence

Abandoned cart emails are automated messages sent to customers who add items to their cart but leave without completing the purchase.

These emails remind them of their unfinished shopping and encourage them to return to your store.

And…according to industry studies, an effective cart recovery email series can convert up to 30% of these lost sales.

Key Components of an Abandoned Cart Email Sequence

Timing

The timing of your emails is more important than most think. The first email should be sent within an hour of the cart being abandoned. Follow-up emails should be spaced out over a few days.

Content

Personalize your emails with the customer's name and the items they left behind. Use compelling copy and strong calls to action (CTAs).

Incentives

Offering a discount or free shipping can be a powerful motivator for customers to complete their purchase.

Design

Ensure your emails are visually appealing and mobile-friendly.

Tips for Writing Effective Abandoned Cart Emails

Personalization
Use the customer’s name and the specific items they left behind to create a personalized experience.

Clear CTAs
Ensure your call-to-action buttons are prominent and direct.

Urgency
Create a sense of urgency with time-sensitive offers or limited stock warnings.

Support
Provide easy access to customer support in case they have questions or issues with completing their purchase.

How do some of the top ecom brands do it?

Here are some examples: 

Example 1: Casper

Casper’s abandoned cart email includes a friendly reminder, a prominent CTA, and customer reviews to build trust.

Example 2: Chubbies

Chubbies uses friendly banter and a bold design to grab attention and encourage customers to return to their cart.

Example 3: Dollar Shave Club

Dollar Shave Club uses humor in their follow-up email, along with a clear and direct message urging customers to complete their subscription to join the club.

Email Sequence Templates

Email 1 - Gentle Reminder

Timing - 1 hour after cart abandonment

Subject Line - Did you forget something? Your cart is waiting!

Body - Hi [Customer Name],

We noticed you left some items in your cart. Don't worry, we've saved them for you!

[Product Image]

[Product Name]

[Product Price]

Click here to complete your purchase: [CTA Button]

Need help? Reply to this email, and we’ll assist you right away.

Best,

[Your Store Name]

Email 2 - Incentive Offer

Timing - 24 hours after cart abandonment

Subject Line - Complete your purchase and enjoy 10% off!

Body - Hi [Customer Name],

We see you still have your items in your cart. To help you complete your purchase, here’s a special offer: enjoy 10% off your order with code SAVE10.

[Product Image]

[Product Name]

[Product Price]

Use code SAVE10 at checkout: [CTA Button]

Don’t miss out! This offer is valid for the next 48 hours.

Best,

[Your Store Name]

Email 3: Last Chance

Timing - 72 hours after cart abandonment

Subject Line - Last chance to complete your order!

Body - Hi [Customer Name],

This is your last chance to get your items before they’re gone. Don’t let your favorites slip away!

[Product Image]

[Product Name]

[Product Price]

Complete your purchase now: [CTA Button]

We’re here to help if you have any questions. Just reply to this email.

Best,

[Your Store Name]

Let’s break it all down in short recap.

Gather emails using frequent email requests on your website (discount code pop ups, newsletter sign ups, account memberships, etc).

Then, match those emails with your abandoned carts and start a campaign with the templates provided, adjusting them to fit your brand’s voice and style.

After that, you are on your way to recovering a third of that almost lost revenue!

Wrapping Up!

Implementing an abandoned cart email sequence can significantly reduce lost sales and improve your store's revenue.

Remember, persistence and personalization are key. Each email is an opportunity to re-engage your customers and remind them of the value of your products!

"Don't optimize for conversions, optimize for revenue."
- Neil Patel

Keep your follow-up emails genuine, helpful, and customer-focused, and you'll see the difference in your bottom line.

Until Next Time,

The Early Checkout Team

The Early Checkout Team

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