🛍️ Grow Your Email List with These Proven Tactics

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Email marketing has an average conversion rate of over 7% for landing page traffic.

That's more than triple the standard ecommerce conversion rate!

Building an email list is a winning move for any Shopify store owner, and this week, we're going to show you how to build a high-quality email list that drives sales and boosts customer engagement.

⬇️ Let's dive in ⬇️

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Step-by-Step Guide to Building an Email List for Your Shopify Store

From pop-up forms and social media tactics to in-person events and personalized landing pages, you'll discover actionable steps to grow your subscriber base and boost your sales.

Here’s how to build your list and leverage email marketing to its full potential for your Shopify store.

1. Add a Pop-Up Offer to Your Homepage

A well-timed pop-up offer can be a powerful tool to capture visitors' email addresses. Use exit-intent pop-ups, which appear when a visitor is about to leave your site. Offer a discount or freebie to entice them to subscribe.

Example: "Wait! Get 10% off your first purchase. Enter your email to claim your discount."

2. Place Opt-In Forms in Key Locations

Embed email signup forms in your site’s navigation bar, footer, or sidebar. This provides multiple opportunities for visitors to subscribe without being intrusive.

Example: "Join our newsletter for exclusive deals and updates."

3. Collect Emails at In-Person Events

If you have a brick-and-mortar store or participate in events, use these opportunities to gather email addresses. Offer incentives like discounts or entry into a giveaway to encourage sign-ups.

Example: "Sign up for our newsletter for a chance to win a $50 gift card."

4. Add a Signup Button to Social Media

Leverage your social media following by adding a signup button to your profiles. Platforms like Facebook and Instagram allow you to include call-to-action buttons that link directly to your email signup form.

Example: "Stay updated with our latest offers! Subscribe to our newsletter via the link in our bio."

5. Create Personalized Landing Pages

Design landing pages tailored to different audience segments. Use specific messaging and offers that resonate with each group to increase your conversion rates.

Example: "New to our store? Sign up for our welcome series and get exclusive tips and discounts."

6. Include a Newsletter Signup at Checkout

Encourage customers to subscribe to your newsletter during the checkout process. This can be a simple checkbox or a more prominent call-to-action on the order confirmation page.

Example: "Tick the box to receive updates on new products and special offers."

7. Use Chatbots

Integrate a chatbot on your website to engage visitors and capture email addresses. Chatbots can answer questions, provide recommendations, and offer sign-up incentives.

Example: "Hi there! Want to stay in the loop? Sign up for our newsletter and get a free shipping coupon."

8. Leverage Email List Growth Tools

Utilize apps designed to help grow your email list. Tools like Shopify Forms and Spin to Win can make the signup process fun and engaging.

Example: "Spin the wheel to win a discount! Enter your email to play."

9. Drive Signups with Ad Campaigns and Valuable Content

Run targeted ad campaigns on social media or search engines providing valuable content like ebooks, guides, or webinars in exchange for email addresses. Use compelling offers to entice sign-ups. This positions your brand as an authority and builds trust with potential customers.

Example: "Download our free skincare guide. Enter your email to get your copy." or "Get our exclusive ebook for free! Click here to download and join our mailing list."

10. Conduct Surveys, Polls, Contests, and Giveaways

Engage your audience with surveys, polls, contests or giveaways and ask for their email addresses to send the results or offer an incentive for participation. Promote these events on social media to reach a wider audience.

Example: "Help us improve our products! Complete this survey and get 15% off your next order." or "Enter our giveaway for a chance to win a $100 shopping spree! Sign up with your email to participate."

Managing Your Email List

As your email list grows, it’s important to manage it effectively. Use tools like Shopify Email, MailChimp, and Zapier to automate, segment, and analyze your email campaigns.

Wrapping Up!

Building an email list is a game-changer for your Shopify store. By implementing these strategies, you’ll grow your list, engage and convert your subscribers into loyal customers.

"The money is in the list." — Anonymous

Thank you for tuning in to this week’s edition of The Early Checkout. We hope these tips help you build an email list that drives your business forward.

Until next time,
The Early Checkout Team

The Early Checkout Team

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