Grow Your Brands Organic Instagram Account

The Ecom Growth Newsletter #73

The Early Checkout

The Ecom Growth Newsletter #73

Want to increase trust by building a massive organic following? Don’t worry – we have your back! 

A brand tends to take a life of its own when a mass amount of people know, trust and like it! It improves every aspect of a brand, from increasing conversion to brand recognition.

One way to do that is to build a cult-like following on social media!

In today’s issue, We’ll show you how to use the power of Instagram to your advantage and promote your Shopify brand in a way that’s sure to get you noticed. 

Let's get into it…    

 Pulse

Introducing UPS to Shopify Shipping in Canada (Click Here)

How To Ace Returns Management With Shopify (Click Here)

Introducing a Higher-Converting Store Checkout (Click Here)

7 New Ways to Make Managing your Online Store Simpler on Shopify (Click Here)

 Trends

Instagram growth refers to the increase in the number of followers, engagement, and reach on an Instagram account over a period of time, typically as a result of effective marketing and content strategy.

Source Link: (Click Here)

 Actionable

Want to take your Instagram following to the next level? Look no further! We've got the perfect step-by-step framework to help you build an organic Instagram following at scale.

Why should you build out an Instagram following in 2023? 

Warm audiences: As competition increases in the eCommerce world, so will the cost to acquire a customer. Building an organic Instagram following allows you to build a list of people who know, trust and like you. This gives us a large warm audience to retarget with our ads.

Get Noticed: An organic Instagram following is like a megaphone for your business. With more followers, your posts and stories will reach a larger audience, making it easier for potential customers to find you. 

Increase Your Credibility: More followers give you more credibility. People are more likely to trust a business with a larger following, which means you'll be able to convert more sales and expand your reach. So if you want to be taken seriously in 2023, start building your organic Instagram following now.

Ready to get started? Here we go!

#1. Get your profile optimized: Start by making sure your account is optimized. That means having a great profile picture and bio that accurately reflects your brand, using relevant hashtags, and engaging with your followers.

Pro Tip: Use a consistent visual aesthetic in your posts, such as a particular colour scheme or filter, to make your profile look cohesive and professional.

#2. Think outside of the box: Get creative with your content. Posting high-quality images and videos that reflect your brand’s style and values is an awesome way to engage your existing followers and attract new ones.

Pro tip: Share images and videos that showcase your products in use and highlight their unique features and benefits.

#3. Talk with your customers: Join the party. Get involved in conversations with other Instagram users. Follow accounts that are related to your niche and comment on their posts.

#4. Make sure to stay consistent: Posting regularly and responding to comments is key in keeping your followers engaged.

#5. Invest in ads: If you have the budget, taking out ads on Instagram can help you reach a larger audience and boost your organic reach.

#6. Don’t forget to use influencers: Finding influencers who are already talking about your products or services can help you reach a larger audience and drive more organic followers.

Pro tip: You can use a service like Shoutcart to buy shoutouts to amplify your message and grow your following faster.

#7. Jump on new features: Instagram rewards brands that utilize their newest features. When you notice a new feature, consider how to include it in your content strategy. Here are some new features to try: Reels with automated captions, visual replies on reels and grid pinning. Get the first mover's advantage by implementing them before others! 

There you have it! With these steps, you should be well on your way to building a successful organic Instagram following at scale. Just remember to stay upbeat, be creative, and be confident in your content - and you'll be reaching new heights in no time!

 Deal

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 Quote

"If you get bored with social media, it's because you are trying to get more value than you create."  

Fast Company

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