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While many believe that expensive advertising is the best way to drive sales, affiliate partnerships are quietly changing the game.

Instead of pouring money into uncertain advertising campaigns, businesses are now using this low-cost, high-ROI strategy to get customers.

And it’s working.

Fashion brand Love, Bonito grew its revenue 253% quarter-over-quarter by implementing an affiliate program. And their total new orders increased by 20%.

This strategy didn't just boost their sales; it enabled them to tap into international markets, expanding their brand visibility and customer base.

Affiliate partnerships are not just an alternative to traditional advertising; they're a transformative strategy that's redefining how businesses achieve growth and success.

In today’s Deep Dive we reveal how you can drink from the profit well of affiliate partnerships.

Let’s dive in!

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Affiliate Partnerships:
The Uber of Ecom Marketing
(Low Cost, High Value, Easy)

With affiliate marketing you only pay when you get the sale. And when you do pay, it’s way cheaper than ads.

Commissions on product sales typically start between 3-5% for small products and may go above 10% for larger ones.

Which means you can retain up to 97%

If you consider that many brands make a loss on their first sale from paid ads…

….the ROI is incomparable.

The conversions are great too because you can target highly-specific, warmed-up audiences that trust the affiliate.

If you’re ready to explore this golden goose opportunity, then let’s continue!

Choose an affiliate that will get you the sales

When choosing your affiliate, be sure to check they’re actually driving sales through their content and promotions.

A large audience doesn’t always bring in the dough. In fact, affiliates with small audiences could be ideal for your brand. Especially if you’re in a small niche.

Check out who’s in their audience. If they’re similar to your target customer, then they could be a good crowd to target.

Give them tools to sell your products

While you want to give your affiliate some creative freedom to promote your products, you can help them out with your own materials.

Give them high-quality assets like images, videos and compelling marketing messages. And share everything they need to understand your product.

Also tell them about your product’s USP and give them information about your customer’s pain points and desires. This will help them lure their audience to the sale through their content.

Leverage their audiences to increase exposure

Affiliates offer a new channel for your product launches, sales and promotions. Be sure to make the most of that channel regularly.

Not only will it magnify every promotion you do, it’ll get new audiences familiar with your brand.

Make your promotions unique

There are plenty of creative ways to market your brand with affiliates.

For example, you could run a promotion contest between multiple affiliates. Offer a limited-time higher commission rate and reward the winning affiliate with a prize.

Secure their loyalty with fair commissions

The more you reward your affiliates, the more incentive they have to sell your products.

Check out the standard commission rates for your industry and products and see how competitive you can be. Affiliates love special rates. And if they like you better than your competitors, then you might just secure yourself an exclusive sales channel.

Collect all of the data and use it in your business

When you connect to affiliates through an affiliate platform, you’ll get access to dashboards that display the performance of your campaigns. This data can be used in other areas of your business like product research.

Affiliate dashboards are essentially feedback tools. They tell you what products and promotions work. When you find winners, you can repeat the success and use the data to scale your future launches and promotions.

Build strong affiliate relationships

Treat your affiliates like partners. The more you work together, the more they learn about your brand and how it resonates with their audience.

Their insights can be invaluable for your campaigns and even your products.

Affiliate marketing is a powerful channel. And there are plenty of platforms so you don’t need to build your own affiliate program from scratch.

It’s easier than ever to tap into this lucrative market. So before you pump more money into uncertain ad campaigns, you might want to consider trying out an affiliate partnership.

Anything you liked or disliked about today’s newsletter? Let us know in the comment box after you click your rating below 👇

See you in a few days!

The Early Checkout Team

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