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You know how Santa Claus handles all of the stress around his busiest period?

He makes a list and he checks it twice.

A strategy checklist for your Meta Ads this holiday season will take the heat off. It’ll help you prevent glitches and wasted spend, while giving you ways to take advantage of the biggest season of the year.

And in today’s Deep Dive, we have the checklist that will allow you to treat your family to an abundant Christmas, without the added stress.

Let’s agree to “no Shopify stress” this Christmas… sound good?

Ok then, let’s dive in!

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The Meta Ads Checklist for a No-Shopify-Stress Christmas

Like planning Christmas dinner, there are some cheat ways to make your Meta Ad preparations easy (you know, like using paper plates to save on the washing up.)

So let’s start with the trick that’s going to save you the most stress with your Meta Ads.

It’s real simple (item #1 - write this down)

☐ Use the same URL and webpage for all of your campaigns

Just change the copy and design of your webpage for each promotion. You can use a tool like Yieldify (no affiliation) to personalize the design to match different visitors.

There you go. Don’t you feel more relaxed already?

But don’t relax too much! Not before you see what else we’ve got…

What’s key to bear in mind during the holidays is if you’re just doing retargeting, you’ll burn through your audience quickly.

Your cost per 1,000 impressions (CPM) will go up usually after 3-4 ad views per customer.

To prevent this,

☐ Refresh your ad creatives in a new ad set or campaign

Also use different pages for retargeting ads to create a sense of novelty. Different images, same audiences.

Another trick to keep your retargeting ads fresh is to use a mix of founder, business profiles, and influencer accounts.

This will allow you to squeeze more from your retargeting audience.

When it comes to setting up your retargeting audiences in ads manager,

☐ Stuff all of your retargeting audiences into one ad set or campaign

The best audiences to retarget are:

• Engagement 365 days

• Video views

• Email list

Stuffing your retargeting ads into one place keeps everything together. And makes tracking and optimizing easy.

Oh, and be sure to get your ads ready early. It’ll take longer for ads to get approved at this time of year, so

☐ Launch your ads 48 hours before send time

This gives you time to edit disapproved ads.

Now, we haven’t forgotten that the biggest stressor around this time is budget.

But don’t worry. We’ve got a simple way to keep you profitable.

☐ Look at previous year’s sales for budget and frequency

Knowing how much you spent this time last year gives you a good budget guide, but there’s something else to consider.

You see, one of the biggest budget leaks is frequency.

Anything over 5 and your CPA will increase. So to prevent overspending,

☐ Set your Ad Frequency Cap to no higher than 5

This will prevent you showing ads too frequently to audience members who haven’t bought.

With this safety cap in place, we’re going to encourage you to be a bit bolder with how much you spend this year.

Have an Abundance Mindset this Christmas

While it’s good to plan ahead and mitigate risk, we still want to capitalize on the most active season of the year.

So your your final item on the checklist is

☐ If ads your are doing well, don’t hold back on investing more into them

And do it quickly. There’s a short window this time of year to pump the most out of your ads.

Advice from Cautious Grandma’s 👵 it’s best to rely on data from a third-party platform like Triple Whale for this, not just Facebook analytics which is slow to pick up attribution, and will shorten your window to increase spend.

Ok, that’s all for today. Hopefully this checklist will allow you to have a no-Shopify-stress Christmas.

Join us next week when we show you an easy trick to boost AOV in just one click!

See you then!

The Early Checkout Team

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