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🛍️ Losing Clicks & Sales? Entice Shopify Buyers With Laser-Focused Landing Pages

There are entire markets of people who would love to use your product(s)….

If you’re sending traffic solely to a standard product page… You might be settling for less.

Unbounce reveals that product pages pull in a tiny 2.27% conversions. But tailor-made landing pages? Conversions can soar up to 50% or more!

Here's the cool part: If you're already rocking a product page, molding it into a sizzling landing page is a breeze.

You just need to know the magic trio: what to keep, replace, and remove.

We've laid it all out in our Deep Dive.

Jump in with us! 👇️ 

Nervous System Mastery For Business Owners & Operators 
Ecommerce can often feel fast paced and high stress. All the key people responsible for growing your Shopify store have a lot of pressure on them to perform. This guide gives a clear view into how your nervous system works and how you (and your team!) can gain greater mastery over it.

Sick of Wasting Long Hours Creating Content?
Streamline your content creation with Content At Scale's AI writer. In 5 minutes you can create research backed authority articles that are 2,000+ words long (all from a single keyword or URL you give the AI writer to work from)

Simple Guide To Identify Your Market Segments + How to Reach Them!
Whew, article is packed with value! Even though the company who created this content was targeting “Print On Demand” (POD) businesses; the advice shared and the free template they give away for Customer Avatar creation applies to any Shopify store.

Shopify's Landing Page Secrets
Shopify's got a landing page for every purpose. There's the Lead-Capture for gathering data, the Click-Through for gearing up conversions, and the Viral Page for that social buzz. And when it comes to building? Go with Shopify's streamlined system, dive into Liquid coding, or keep it simple and sleek with GemPages' drag-and-drop.

Landing pages and product pages? Think of them as siblings in the digital family.

They both turn curious clicks into consistent sales.

But here’s the part that trips up many Shopify store owners:

Which one should you deploy and when?

The answer: It depends on the awareness level of your target audience.

Curious? Let's decode this together. (Plus some nifty tips on turning your product page into a top-tier landing page)

For the Unaware Audience: Landing Page

Landing pages are your store’s jazzed-up welcome sign. They charm the newcomers, shine a spotlight on your brand, and keep things neat and tidy for skyrocketing conversions.

Here are a few tips…

Make an Entrance: Instead of saying "Pack of 10 Razors," you can say, “The $3 Shave Starter Kit.” – see the difference?

Drive Conversions: Remember the acronym SLATE:

• Stay on point: Zero in on one core idea or product. Don't drown your visitors in options – give them a clear, singular focus.

• Less is more: Ditch the clutter. Sleek design, sharp messaging. Guide your audience smoothly to your goal.

• Adapt and evolve: Shopify stores are always changing. Adapt based on feedback and data. Stay sharp, stay relevant.

• Trends shift: Today's "in" might be tomorrow's "out." Blend the current with the classic for a timeless landing page.

• Emphasize your CTA: Your CTA is your grand finale. Make it pop. Make it irresistible. Drive that action home.

For the Aware Audience: Product Pages

Product pages are for those who already know you. They dish out the juicy details, showcase rave reviews, and seal the deal with trust.

Key Features First: Lead with your product's star features. Selling dog food? Spotlight its grain-free quality or real meat as the top ingredient.

Detail is King: Your audience is already tuned in, so give them the specifics. Selling headphones? Think battery life or how sweat-proof they are in the gym.

Added Touch: Trust is already in the bag with existing buyers—capitalize on it! Consider cross-selling, Got a customer buying fresh headphones? Time to pitch a slick case.

Reviews with flair, not fluff: Skip the generic "They were so nice to deal with." Instead, aim for the gold: "Used these headphones during my gym sprints. Stayed put, sweat-proof and all!"

Craft a Landing Page from Your Product Page

If you already have a product page, transitioning to a landing page is easier than you think.

You just have to know what to keep, replace, and remove (then add.)

Let's break it down...

1. What to Keep

High-Quality Hero Image:
Retain that crisp, professional photo of your product in action. It provides a visual context that helps customers envision the product in their lives.

Social Proof:
Hold onto testimonials and reviews. The "wisdom of the crowd" offers a trust signal that can significantly influence purchase decisions.

Mobile Optimization:
In our mobile-first world, ensuring your landing page is as mobile-friendly as your product page is paramount.

2. What to Remove

Excessive Navigation Links:
Minimize distractions for better conversions. Aim for a streamlined experience by cutting down on excess navigation links.

Overwhelming Choices:
A singular, compelling Call-to-Action (CTA) is more effective than scattering multiple CTAs. Make the user's journey clear and focused.

3. What to Replace (and Add)

Replace Broad Messaging with Specifics:
Tailor your landing page to a particular audience. Personalize on-page copy and visuals based on the demographics you're targeting.

Enhance with Urgency:
Infuse content with urgency cues, such as countdown timers, to encourage immediate action.

Quick Landing Page Tips (from Unbounce)

Conversion Rate: Wondering what's a good benchmark? The industry average conversion rate stands at 5.2%. Aim for this or higher to stay competitive.

Word Count Matters: Pages with under 300 words tend to see higher conversions. Brevity is your friend – get to the point and capture attention swiftly.

Tone: Even when dealing with serious products, maintain an uplifting and helpful tone. It makes your message more approachable and resonates better with audiences.

Conversion Kings: Subscription boxes are ruling the conversion game right now. Nail that landing page and watch leads and sales pour in.

Traffic Sources: Social media drives impressive traffic, even more than Google. But here's a surprise: Email outperforms both when it comes to getting forms filled out.

CASE STUDY: Dollar Shave Club
From humble beginnings to a grooming powerhouse in the USA, Dollar Shave Club is turning heads. Their unique Facebook ads, with dynamic videos and crisp visuals, lead folks straight to pitch-perfect landing pages. Let's dive in further...

It ticks all of the conversion boxes:

✅ Fewer than 300 words

✅ Simplified reading experience

✅ Tailored for Facebook Ads

✅ Singular, compelling offer

✅ Tempting discounts

✅ Alluring bundles

✅ Seamless subscription incorporation (checkout phase)

But the real winner: Dollar Shave Club isn't just peddling razors—they've sparked an entire grooming movement.

Through attractive discounts, enticing bundles, and a hard-to-resist subscription model, they've raised the bar for e-commerce landing pages.

What's the takeaway? It's not just about the product but the story and experience you weave around it.

Closing Thoughts 💭 

Crafting a stellar landing page is your ticket to e-commerce stardom. Remember, it’s all about turning clicks into loyal customers and making your brand story resonate.

Any questions? Comments? Share them >here<

Talk soon!

Written by: Erick Javier | Edited by: Craig Schoolkate & Yahli Rashi

The Early Checkout Team

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