Facebook recently made some updates. Now you can take your PPC and organic campaigns to whole new levels.

You can:

• Scale your content production to new heights

• Fortify your campaigns with more targeted data

• See all content trends as they’re rising

• Set promotions to “auto convert”

• Use state-of-the-art tech for immersive ads

Check out today’s Deep Dive to see how you can leverage these updates to evolve your marketing strategy!

Teach Your Kids What They Won’t Learn In School
250k+ parents have nurtured their young "Kidpreneurs" to develop some core life skills at a young age. If you have kids between ages 6 - 12; check out this interactive online guide that gives your child a safe (but exciting!) way to explore entrepreneurship & money management.


This Mother of Two Says You Have More Time Than You Think
Alyssa Morton is a best-selling author, podcast host, serial entrepreneur, and Mom and Wife with two toddlers (that was tiring just to write). She says you have more time than you think. And that you can do all things. Click the link to see if you can disagree.

Recall the Early Adopters of Amazon? Now, Picture Yourself at the Forefront of TikTok's eCommerce Breakthrough
TikTok is launching an eCommerce store with its own inventory structure. Yes, you read it right. TikTok, the social media titan, is storming into the eCommerce arena. Is it possible to secure your first-mover advantage with TikTok's new eCommerce platform?

Is Your Business Demanding Of Your Time & Energy?

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Elevate Your Ecommerce Game & Utilize Facebook's 2023 Updates

1. The Professional Dashboard: No More Guessing on Ad Creatives

Facebook's Professional Dashboard shows you the numbers behind your content.

It breaks down interactions by content format and audience type. You can see whether your followers prefer Reels, Lives, or feed posts.

This valuable intel tells you how, when, and where to post for maximum ROI.

2. Augmented Reality (AR) and Multi-Destination Product Ads: Next-Level Immersion

Facebook's AR ads allow customers to visualize your products in their own environment. For example, viewing your furniture in their home.

Multi-destination ads let customers swipe through multiple product images, each linked to a unique landing page.

This feature keeps customers within your Reels posts, increasing the chances of them exploring your offer without interruption.

3. Automated Deals & Promotions: Seamless Conversions

With this new feature, when a customer clicks on an ad to claim a promotion, the discount is automatically applied at checkout.

If the sale isn't completed, the customer receives reminders before the deal expires.

Facebook automates the claims and reminders to increase conversions for you.

4. Reels Creation Tools: Quickly Find Trending Ideas

Facebook's Inspiration Hub and Templates Hub are designed to fuel your creativity.

The Inspiration Hub showcases popular Reels, music, hashtags, topics, and creators, providing a wealth of ideas for your next content piece.

The Templates Hub offers trending templates for Reels, helping you create engaging content even when you're short on time or ideas.

If you're launching a new product, these hubs can provide ideas and templates for your announcement Reel.

5. Advanced Editing Tools: Refine Your Reels

Facebook's updated editing tools offer a comprehensive suite for refining your Reels.

Your team can now trim and fine-tune the video, audio, music, and text layers of a reel, all in one place.

This means your store can create polished, high-quality Reels that captivate your audience and enhance your brand's reputation.

For instance, if you're creating a Reel about a product tutorial, these tools help you create an engaging Reel that clearly explains the product usage.

6. Clips to Reels: Optimize Your Content

Facebook's Clips to Reels feature allows you to repurpose high-quality clips from your live videos into new Reels.

Now you can maximize your content output without spending more time or money on third-party softwares.

For example, if you've hosted a live Q&A session about your products, you can turn the most informative clips into Reels.

Facebook is building itself into a strong marketing hub for ecom sellers. It’s helping them scale content production, get more analytical insights for campaign optimization, and test the most cutting-edge marketing strategies.

Taking advantage of these updates as soon as they come in gets you a step ahead of the competition.

Try them out and let us know how you get on!

The Early Checkout Team

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