Build Customer Confidence With Your Brand

The Early Checkout

The Ecom Growth Newsletter #64

What makes your customers want to buy from your store?

Is it your price? Your quality? Some other differentiating factor?

The real reason why people buy from brands can be boiled down to this one point.

People only buy from brands that they know, trust and like! In this issue, we will look at a 7-step process to instantly increase trust from your potential customers, Build a fantastic brand and ultimately increase your sales!

Let’s get into it…

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Trust Badge

A trust badge is a miniature graphic or icon displayed on a website to indicate that the site has met specific standards of trust and security.

A simple free way to add trust badges to your store (Click Here)

Source Link: (Click Here)

In a world filled with fake news, perfect Instagram models and bold claims all over the internet. No wonder why trust is one of the most valuable currencies in any brand. Trust can take years to build and be lost with one bad customer experience.

In this issue, we will talk about seven ways to develop trust with your customers through transparency and fantastic customer service.

1. Share your brand's story: Share the story of how your brand started, its mission, and the values guiding it. This can help customers connect with the brand personality and understand the brand's purpose.

Pro Tip: By sharing what you stand for, you can give your customers an opportunity to align their identity with your brand. E.G. Patagonia is for people who love the outdoors & nature.

2. Be transparent about challenges: Share your brand's struggles and challenges and how you have overcome them. This can help to build trust by showing that your company is open and transparent about its operations. Don't Overshare or complain, but it's ok to be honest about a late product shipment etc.

3. Share behind-the-scenes content: Share content that gives customers a glimpse into your brand's day-to-day operations and the people behind the brand. This can help to humanize your brand and make it more relatable.

Pro Tip: This can be so powerful it can turn into a new potential sales channel through Youtube Shorts, Reels & TikTok. The behind-the-scenes style videos get massive engagement and make people fall in love with your brand.

4. Share your brand's social impact: Such as its environmental initiatives, charitable giving, or community engagement. This can help build trust by showing that your brand is committed to positively impacting the world.

5. Provide live chat on site: By providing world-class customer support through live chat can help your customer feel seen and heard. A great live chat experience can help shoppers clear any doubts and questions they may have, providing a personalized experience and making the shopper trust the brand more.

6. Use customer reviews: Include customer reviews on the website to establish social proof and provide potential customers with a sense of security and reliability in their purchasing decision. You can showcase your customer getting desired outcomes from using your products.

7. Use Trust badges: Display trust badges from reputable organizations such as Better Business Bureau (BBB), Master Card, Visa and McAfee Secure on the website to demonstrate that the website is trusted, safe and secure.Pro Tip: You can use a free service like ShopClimb to create trust badges. See the deal below.

At the end of the day, you have to be willing to do what your competition is not willing to do to win customer trust. Being transparent with your customers is one of the most effective ways to build lifelong trust. We all want to be seen and heard. Your customers are no different. The only way this will work for you is to implement it consistently over a long enough time horizon. That’s how trust is developed!

Are you looking to increase sales and drive higher conversions on your Shopify store? Look no further!

Introducing ShopClimb - Trust Badge, the ultimate solution for building trust with your customers during the sales journey. With ShopClimb, you can easily add payment badges that customers know and trust to your checkout page. This simple yet effective strategy has been proven to increase conversions and reduce abandoned carts.

But that's not all; ShopClimb is also Shopify Plus compatible and offers geolocation-aware badges so that customers see the local payments they trust most. The installation process is easy, with a simple drag and drop for zero-code installation, even with custom badge placement. And with multiple designs and full customization options, you can ensure that the badges fit your store perfectly.

Don't wait any longer; try ShopClimb - Trust Badge today and see the difference it can make for your sales. Trust is the key to success in e-commerce, so give your customers the confidence they need to complete a purchase by displaying badges they trust.

Try It For Free (Click Here)

The Early Checkout Team

Today's Issue was written by: Zachary J. Radford

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P.S. Solid effort this week, Great job! ♥

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