Build Anticipation For Your Black Friday Sale 🛍 - The Ecom Growth Newsletter #44

The Early Checkout

The Ecom Growth Newsletter #44

With Just 28 days until Black Friday & Cyber Monday... Now is the time to start building anticipation for your fantastic offers and make some of that Q4 money!

I'm sure you got started months ago, but I wanted to share a tip that you can use to increase anticipation from your customers before you launch your sales campaigns on your favourite ad network!

Let’s get into this issue…

Shopify Audiences Now Integrates With Google Ads (Click Here)

Pitch Shopify & Mr. Beast For A Chance To Win $10k (Click Here)

Well Known Offline Shoe Brand Goes All In On DTC (Click Here)

Three New Google Performance Max Features To Better Plan Campaigns (Click Here)

Black Friday

In 2022, Black Friday is projected to fall on November 25th. In recent years, Black Friday deals have been expanded to include sales starting on Thanksgiving Thursday and continuing through Cyber Monday. This year, Future Publishing predicts that Black Friday will generate $158 billion in total sales.

For more Black Friday Predictions (Click Here)

Source Link: (Click Here)

Have you ever heard of a Save The Date Campaign? This super simple yet highly effective way to build anticipation for your epic BF/CM sales. Similar to a wedding or any big event you have been invited to in the past.

You want to tell your audience to “save the date” for your upcoming event.

E.G., Your Black Friday Sale!Note: You can run these on any platform.

Step one: Go to Canva.com

1. Search for “Facebook Ad”

2. Select a design you like.

Here is a link to the design I used (Click Here)

3. Edit to fit your needs

Things to keep in mind when designing.

• Your Branding & Colors

• The Date & Time To Save

• What To Expect On That Date.

4. Save the image as an MP4.

Click Share [Top Right]-> Download -> Select MP4 -> Download

Now we have a 5 sec. video for our “save the date” campaign.

Step Two: Go to your Facebook account.

1. Create A New “Engagement” Ad.

2. Create a custom audience from your warm traffic sources: Video Views, Instagram, and Website visits.

3. Run at $20 - $100 (depending on budget) per day up to the launch date.

4. Create An Ad like this:

Optional: You can send traffic to a landing page (collect an email) or chatbot.

Step Three: Launch

1. Run “Awareness” Ads to anyone who has viewed or engaged with your “Save the date” campaign.

2. This audience is primed and will be one of your most profitable ad sets this holiday season! :)

Enjoy the pent-up demand for your sale and your products! 😎

Uncle Bill has an excellent deal right now for his Microsoft ads for us!

Spend $300 & Get $600. That’s $900 in total ad spend for just $300!

If you are not currently using Microsoft Ads, here is something to think about…

Microsoft ads, on average 36% fewer bidders on keywords. This means you get a cheaper click with the same intent As Google Search Ads. Claim your $600 Microsoft Ads credit here:

Today's email was written & edited by: Zachry J. Radford

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P.S. Have a wonderful weekend! ❤️

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