How to Give Shoppers an “AI Best-Friend” That Will Boost Your Sales 🛍️

No matter how much you love or hate to go shopping, most of us agree it’s better when you have a helpful friend by your side when you need them.

They’ll be straight with you. They’ll help you make tough decisions. And they’ll always be cool about it.

Especially online where there are endless options but you can’t physically see or hold any of them….

The choice can become overwhelming between all the different products. Not to mention the colors, sizes, designs, tech specs, materials, patterns, prices, functions and more for each.

It’s enough to make even the most composed intellectual curl up in a clothes rack and cry in panic.

Introducing… to the rescue…the Shopper’s AI Best Friend! 🦸

The AI strategy you’re going to learn in today’s Deep Dive will make shopping at your store more fun and pleasurable.

Not only will your customers be more satisfied with their experience, they’ll be emotionally drawn to buy more of your products.

You see, the AI Best Friend personalizes the shopping experience.

Personalization done well will trigger some pleasant shopping emotional experiences that compel customers to spend more.

Read on and we will share how to trigger these positive emotional experiences, some specific personalization functions you can implement today, and the results you can expect to get.

Let’s… go… shoppiiiiiiiiiing!

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Personalization is about creating a shopping experience for your customers.

One where they feel like they’re in a store that was built just for them.

Thankfully, you don’t need a small army of personal shopper assistants to create this experience.

You can outsource this to a bot who can deliver a personalized experience to every single visitor (without ever needing to take a break!)

You can personalize almost every stage of the shopping experience; from when they’re doing an initial browse through your store all the way through to after the purchase.

With an “AI Best Friend” in your store, you can:

• Show products the customer is most likely to buy in the browser

• Recommend targeted product upsells

• Offer product customization options

• Send personal “Thank you” emails

• Offer tailored discounts

The first step is to find the right AI personalization tools.

Each tool has certain functions and features so the one(s) you choose will depend on which personalization experiences you want to give to your visitors.

For example, LimeSpot enables you to show product recommendations in the cart, checkout and thank you pages.

With Globo, you can allow shoppers to customize almost any aspect of your products. It doesn’t get much more “personalized” than that.

Many of these AI tools integrate with major marketing tools like Klaviyo, SMS Bump, and Omnisend; so you can continue to deliver a personalized experience throughout the entire customer journey.

Now, you might be wondering how all of this will work in your store…..

To set up these personalizations you need customer data.

The data you’re looking for is:

• Purchase history

• Browsing data
  Purchase patterns

• Customer location

• Product selections

• Purchases

Most of these you can get from Shopify’s Customer Profiles.

If you want to take the shopping experience to “AI BFF” level, you can use data collected from your customer interactions via email or web chat.

Bring in the people or the tools that have spoken directly your customers.

They have an extra level of insight about customer preferences and behavior that can help your AI tools serve products and messages that are timely, relevant, & compelling.

While your AI tools can do a lot for you, they aren’t perfect. Give your “AI Best Friend” a buddy of its own who can review data regularly, make optimization tweaks, and implement tests to learn which personalization strategies your customers respond best to.

A regular commitment to optimization (regardless of your strategy) is a key step to turning your store into a conversion oasis.

Keep an eye on sales and customer feedback to see where you can “double down” and where you need to pull back.

For example, if personalized emails are boosting sales, you might want to invest more heavily into your email marketing campaigns.

The results you can get from building personalized shopping experiences may shock you.

LimeSpot claims its users can increase their store’s conversions by 2-5X and that it gets an average ROI of 67% from product recommendations alone.

But how?

What is it about personalization that makes customers snap open their wallets and go into a buying frenzy?

5.5 Shopping Emotional Experiences
(And How to Trigger Them for Maximum Sales)

Shopping is an emotional experience for all of us.

Even for the patterned-suit aristocrat browsing for a new monocle.

When we’re buying stuff, we’re not just thinking about what’s practical.

Maybe we want to impress our friends or our next crush. Maybe we want to validate our identity. Or maybe work has been stressful and we just want our brain to release some dopamine and let us enjoy that sweet purchase high.

There are 5.5 powerful emotional experiences that AI Best Friend can trigger in your customers that will compel more purchases, word of mouth, and customer loyalty

1. Feeling Valued

Your customers don’t want to feel like just another customer.

They want to feel valued and appreciated for spending some of their time, energy, and attention in your store.

Deliver on that feeling and there’s a better chance they’ll spend some of their money in your store too.

People naturally gravitate to the people and places where they are treated well as opposed to where they are treated “normally”.

Luckily, you don’t need to hire a trumpet band to do this (unless you want to).

You can simply personalize communications. You can send discounts on their birthdays with a personal gift message. You can offer them a strong guarantee and remove the risk from them giving your latest product an honest try.

2. Being Delighted and Surprised

This is where personalized AI shows how much of a “bestie” it can be to your customers.

Offer personalized product recommendations in your product and checkout pages.

It’ll show your customers you know them better than they know themselves, if done right…

The more you know your customers, the better recommendations your AI can make; so collect as much data as possible.

And A/B test the recommendations to get a feel for which ones convert the most.

3. Boosting Confidence

This is where your store’s “AI Best Friend” kicks into support mode.

When it’s purchase time, your customers need reassurance that they’re making the right decision.

Your AI tool can show some of your best customer reviews for the product they’re considering.

This will give them the timely reassurance they need to complete the purchase.

4. Easing the Overwhelm

If your store has many products, it can be difficult for shoppers to hunt down exactly what they are looking for.

You can reduce their “choice overwhelm” by showing products most suited to them in your browser. You can even customize the homepage when they land on it.

The more data you have, the more you can personalize your store for each of your customers.

For example, existing customers can be served products similar to ones they’ve already purchased.

5. A Sense of Belonging

The best ecommerce stores create a community feel. They bring their customers together.

A great way to do this is to create a VIP club for repeat customers. Offer discounts and exclusive products or content for being an “insider”.

Tap into the values, dreams, or goals of your customers beyond just the products you sell to connect on something deeper than material goods.

5.5 The Customer Satisfaction Experience

One of the best parts of a good customer experience is being looked after & served.

When you go to a great restaurant, you get a kind waiter who attends to your every need.

You can create this experience in your store.

For example, if a customer regularly orders the same type of coffee beans, you can send them a reminder when it's likely time for a refill.

And you can make it easier for your customers to create a subscription to automate repeat purchases or have one-click option to reorder for repeat customers.

However you get there, a more satisfying shopping experience will keep your customers coming back.

And that’s the main benefit of AI personalization in ecommerce: it enables you to create an experience.

In a world of increasing competition, delivering a great experience and releasing that good-good dopamine in your customers’ brains is what can differentiate you from all other stores.

By implementing AI personalization into your store, you can make your store the place for shoppers to go in your market.

The Early Checkout Team

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