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Think about the last time you shopped for a product… Why did you read the reviews?

If you were in the frame of mind of 70% of shoppers, you had a question about the product, and you were searching for the answer.

If the answer wasn’t there, you’d have had to find the answer someplace else, otherwise, you probably wouldn’t have bought the product…

This is why ecommerce sellers MUST answer shopper’s questions on their product pages.

But what are your shopper’s questions? And how do you answer them?

Join us in today’s Deep Dive to discover this simple way to get 70% more customers!

Let’s deep dive!

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Answer These 11 Questions to Win Over 70% of Window Shoppers

Most shoppers ask the same questions about your products.

In fact, we’ve identified 11 most-asked questions. Display the answers on your product pages in the following ways, and you should overcome all objections blocking sales.

1. “Can it solve my pain?” 💊

Every shopper comes to your store with a problem, and they want to know if your product can fix it.

This is why the first thing your product description needs to do is describe what the product does.

It’s worth taking a bit of time on this. Have some of your friends and family read your description to see if it’s clear. If the shopper isn’t convinced your product can solve their problem right from the get-go, they’re less likely to buy.

2. “Will it be the right size?” 📏

To answer this question, show your product’s dimensions in the description, including the height, width and depth, in metric and standard.

If you can, provide a photo or two that shows visual comparisons to everyday products. For example, if you’re selling buttons, you can show a picture of one of the buttons next to a nickel.

Or, even better, include a comparison photo that includes some other product(s) you sell to help better upsell and/or cross-sell to a higher percentage of your buyers.

3. “How and when will I use this?” 👷

The goal of your product page is to help the shopper visualize themselves using your product. And for them to feel the emotions that come with that experience.

Clear product descriptions help your potential customers envision how they’ll use your product.

For example: “This model of our backpack can fit laptops up to 15 inches”

You can also include photos of models using your product in different environments.

4. “In what specific situation will I use this?” 🧰

Some products require more detailed design specifications.

The most common example is for travel items. For these, show specific size dimensions and if your product can be carry-on or checked baggage.

You can read through customer testimonials and reviews to see common use cases of your product for inspiration.

5. “How much is shipping, and when will I get it?” 🚢

Display the shipping costs and delivery times as early as possible in the checkout process. Even if it’s just a standard estimate, adding it to your product pages will help.

6. “How do I set it up?” 🛠️

Did you know product demonstration is the best way to close a sale?

It’s true.

So, for products that require any set-up, provide a demonstration video.

If your product comes with a manual, provide a downloadable version on your product page.

This will ease the worries of your non-technical shoppers!

7. “What will it look like IRL?” 📦

One of the most common reasons for product returns is because the product is different to how it looks in the photos.

To minimize returns and negative reviews, display multiple product images. Vary the angles and perspectives.

8. “What do these technical words mean?” ℹ️

In your main listing of technical specifications, provide jargon-free “layperson” definitions and explanations.

Use tooltips (typically the “i” or “?” icon) or a collapsable section to share deeper technical definitions and attributes.

9. “Is this the latest version?” 📱

For tech products, shoppers like to know whether they’re looking at the latest version.

If you show the release dates, you give control to the buyer. Non-techy customers can choose an older model, and techies can buy the latest version.

You can also try linking to other models in the product description to help shoppers find the best product for their needs.

10. “Is this the best value for money I can find?” 💵

Regardless of how strong your product page is, shoppers will always want to have a final browse of other products. They want to cover their back in case they miss out on something of better value.

Comparison charts that display details of various similar products help shoppers decide which product is best for their situation.

In these charts, it’s best to show details of similar products, such as sizes, materials, and prices.

11. “Is there anything else I’m missing?” ❓

A shopper’s worst fear is getting a product and finding a fault they didn’t anticipate.

The best way to make sure you answer all consumer questions, including the ones they don’t think about, is to display a Q&A section.

Allow consumers to post questions and reply with your answers, just like you see on Amazon.

To gather questions, use customer messages from email, social media, or live chat on your site, and add the most frequent questions as they come in.

And there you have it! All the questions you can answer to convert up to 70% of window shoppers into customers.

Thank you for reading today’s Deep Dive. We hope it was useful to you.

See you next week!

The Early Checkout Team

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