5 Steps to Successfully Working with Micro Influencers

The Early Checkout

The Ecom Growth Newsletter #63

Unless you have millions of dollars in your marketing budget or want to give up equity in your business, it’s highly unlikely that you will be able to get the Kim K’s of the world to promote your business to their millions of online fans.

You need to start with an Influencer with a smaller audience aligned with your brand.

Good thing that 90% of the market is made up of just that...

Today's issue is all about micro-Influencers and how they can have a massive impact on your bottom line.

Let’s get into it…

The Most Important Influencer Marketing Statistics for 2023 (Click Here)

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What Is Product Marketing? Definition and Guide (Click Here)

Micro-influencer 

A Micro-influencer is a social media user with a smaller, but highly engaged following who is able to influence the purchasing decisions of their followers.

Check out these Micro-Influencer Stats (Click Here)

Source Link: (Click Here)

Micro-influencers are social media users who have a smaller but highly engaged following. They are typically considered experts in their niche or industry and are able to influence the purchasing decisions of their followers.

Unlike traditional celebrities, who often have millions of followers, micro-influencers have a more relatable and authentic presence on social media. This allows them to build trust and credibility with their followers, making them an effective marketing channel for businesses.

According to meltwater.com, Micro-Influencers make up 90% of the market and boast the highest engagement with 3%+

To be considered a Micro-Influencer, they must have between 5k- 100k followers on any platform. 

Here is a five-step framework to work with the right Micro-Influencers:

#1. Identify your target audience: Start thinking about who you want to reach with your marketing campaign. Here are some questions that will help you get clear and understand your target audience better: 

• Who is your target audience?

• What are their characteristics (age, gender, interests, etc.)?

• Where do they spend their time online (social media platforms, blogs, etc.)?

• What are their pain points or challenges that your product can help solve?

• What are their values and what motivates them to make a purchase?

• What are their behaviors and habits (purchasing frequency, etc.)?

• What are their goals and aspirations?

Pro Tip: Avoid general audiences and focus on niche audiences when testing micro-influencers for the greatest potential return from your campaigns. 

#2. Research potential influencers: Look for micro-influencers with a strong following within your target audience. You can use tools like Instagram's search function or a platform like Hypetap to find influencers in your industry.

#3. Evaluate the influencer's engagement: Look at the influencer's engagement rate (the number of likes and comments they receive on their posts) to get an idea of how well their content resonates with their followers. A high engagement rate is a good sign that the influencer is authentic and has a genuine connection with their audience.

Pro Tip: A good engagement is considered to be between 1 - 5%. You can use a tool like social blade to easily see how many followers they have and what their current engagement rate is. (Click Here)

#4. Assess the influencer's fit with your brand: It's essential to work with influencers who align with your brand values and message. Look at the influencer's content and ensure it fits with what you're trying to accomplish with your marketing campaign.

#5. Reach out and negotiate: Once you've identified a few potential influencers, it's time to reach out to them to see if they're interested in working with you. Here is a script you can use to contact them:

"Hello [Influencer],

I came across your [Instagram/YouTube/blog] account and really enjoyed your content. I think you would be a great fit for my brand, [Brand], which is focused on [brand mission/values].

We're looking to work with influencers like yourself to help promote our [product/service]. I would love to discuss the possibility of a collaboration and see if there is a fit.

Thank you for considering this opportunity. I look forward to hearing back from you.

Talk soon,

[Your name]"

Make sure to communicate your expectations clearly and offer fair compensation for their efforts. If the influencer is interested, you can then move forward with negotiating the details of the collaboration.

With Micro-Influencers making up 90% of the market, you bet they are a great revenue opportunity that you can tap into that using the process above.

With UpPromote, Shopify store owners can easily run affiliate offers with micro-influencers to maximize their reach and boost conversions. UpPromote is a top-recommended affiliate marketing solution that offers powerful features and functions to help you build, recruit, and manage affiliates.

By using UpPromote, you can create unique affiliate programs with a variety of commission opportunities, expand your affiliate network through our Marketplace or customer referrals, and seamlessly track referral orders through affiliate links or coupon codes. UpPromote also allows you to customize everything to fit your brand, including forms, links/codes, and the affiliate portal.

UpPromote offers powerful options such as bonuses, gifts, store credit, and MLM to motivate your affiliates and micro-influencers. With our built-in tooltips and responsive support team, you can easily launch your affiliate program and grow your business through affiliates and micro-influencers. Our pricing is flexible and accommodates the needs and expansion of any business.

Don't miss out on the opportunity to boost your sales and reach with UpPromote. Try it today and see the power of affiliate marketing for your Shopify store.

Try It For Free (Click Here)

The Early Checkout Team

Today's Issue was written by: Zachary J. Radford

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