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 🥇 Unlock Unlimited Customer Acquisition By Increasing Your AOV Average Order Value (AOV) -  Part 2:

In our last article in Friday’s newsletter we shared Part 1 with 7 of 15 ways to increase your AOV.

In today’s issue we’re here to round it out with the remaining 8.

There is a lot to get to so let’s not waste any time other than to say just like the last issue, you may want to save this one too

Let's get into it… 🚀

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The Acquisition Channel that ASOS and Farfech use to yield 10x ROI

From ecommerce to software, more and more brands are now leveraging creators to increase their sales.

Why? Because pay-per-click ad costs are running high, and people trust people more than ads.

E-Commerce brands see 10x ROI when hiring creators with an established audience.Look

at Asics, HelloFresh, and FarFetch, which all use affiliates as key revenue channels.

With Upfluence, you can seamlessly search and communicate with creators (even draft

messages with ChatGPT compose), send and approve briefs, ship, and track products, create

custom codes, manage payments, and track sales and ROI.

The best part? You do it all without leaving the software.

Take Upfluence for a spin here

As a reminder from last issue, if you don’t have a tool to track your store’s AOV; you can use ours here.

Now to get into the final set of tips to help you grow your AOV:

8. Product Recommendations: Think beyond your buyer

It’s important to always remember that your customers aren’t just shopping for themselves.

That always provides you an opportunity to suggest gifts and items for their loved ones too.

Just had a shopper add a trendy tote bag into their cart?

Suggest this: "Your order is almost complete… Would you like to buy an additional bag for your mom or sister? It's 35% Off For A Limited Time Only.

Or this: "Thinking of gift ideas? Our matching wallet is a hit! Gift one to a friend at a 15% discount."

Product recommendations can transcend the immediate needs of your customer. By tapping into their broader network, you open doors to more sales and enhance your buyer’s overall shopping journey.

9. Gift Cards: Guarantee future sales & Enhance customer loyalty

Think of gift cards as an investment in your future sales.

Once your customer purchases a gift card, they've essentially made a commitment to return and shop with you. It's a win-win.

As the holiday season approaches, it's crucial to make these golden tickets easily accessible to your shoppers.

Why not add a direct link in your navigation bar or footer? 

Make it as effortless as possible for them to grab one.

Now, let's take it up a notch…

Imagine you're browsing a store, and you see an offer: "10% off on gift cards." Tempting, right?

By giving such incentives, you're not just encouraging a gift card purchase, you're inviting your shoppers to spend more than they initially intended.

In essence, gift cards aren't just about today's sale. They're about ensuring tomorrow's as well.

10. Free Gift: Give your shoppers a freebie

There's something truly special about getting more than what you expected.

Someone making a purchase? Why not give a little extra on the side…

“Spend x, and we'll treat you to an exclusive free gift. It's our way of saying 'thanks' for choosing us”.

“Whether you're shopping for essentials or indulging in luxuries, our complimentary gift ensures you leave with a smile.”

Make shopping at your online store more than just a transaction. Make it about the whole experience, and allow your shoppers to have one that they truly enjoy!

11. Donation Threshold: Turn shopping into positive impact

People inherently want to do good in the world. By shopping with your brand, give them a chance to make a difference.

Every purchase can be more than just an exchange of goods—it can be an opportunity to contribute to a bigger cause.

This not only deepens the bond with your customer but also amplifies your brand's positive impact.

For instance…

Bought a new t-shirt? "Spend $50, and we will donate $5 to a charity supporting clean water."

Picked up some organic skincare? "With every $100 purchase, we pledge $10 to reforestation projects."

These donation thresholds not only encourage more purchases, they also paint your brand in a light of responsibility and compassion.

It's commerce with a conscience, and customers are more likely to support brands that give back.

12. Story & Causes: for purpose-driven purchases

It's about selling more than a product; it's about selling a story, a purpose.

With a similar reason to why your Donation Threshold would connect your brand with your customers, so would an opportunity to contribute to a cause they believe in.

Use compelling visuals and persuasive copy to showcase the impact of their purchase.

Did buying your product contribute to planting a tree, supporting local artisans, or funding clean water projects? Tell that story.

By intertwining your product with a cause, you're not just boosting sales; you're enriching your brand's narrative and giving customers a reason to choose you, time and time again.

13. Coupons: the power of savings & rewards

Let's face it… everyone loves a good deal. And in the world of e-commerce, coupons are the tried-and-true method to entice shoppers and boost conversions.

They work... Here are a few for you to consider:

• Percent-off coupons: A classic favorite. Offer a percentage off and attract hesitant shoppers.

• Flat dollar amount: Straightforward savings, like "$10 off your next purchase," can be compelling.

• Free shipping coupon: Eliminate the shipping barrier, a perennial shopper concern.

• Free gift with purchase: Add a surprise element to entice and delight.

• Promo codes based on loyalty status: Make loyal customers feel valued with exclusive discounts.

• BOGO coupons: "Buy One, Get One" deals can clear stock and introduce new items.

• Automatic coupons: Discounts that apply without any extra effort are always a pleasant surprise.

• Gift card with purchase: Encourage a return visit and further shopping.

Leveraging these coupon strategies can not only increase sales, but also enhance your customer satisfaction.

14. Buy Now Pay Later: Offer flexible payments

What if you could boost your customers' buying power?

Today's e-commerce landscape offers a way to do that, with innovative payment solutions...

Services like Affirm, Afterpay, and Sezzle are leading the charge.

These platforms provide shoppers with extended payment terms and a range of flexible options, breaking down the barriers between desire and purchase.

But it's not just about deferring payment…

For a shopper eyeing a slightly out-of-budget item, or an essential they need now but can't afford till payday, these services can make all the difference.

Offering these options can instill confidence, boost conversions, and enhance loyalty. This customer-friendly payment solution might just be the edge your Shopify store needs.

15. Limited Drops: Capitalizing on FOMO

Nothing fuels a shopping-urge like the fear of missing out (FOMO).

It's that irresistible pull… when you hear the words "limited edition".

Ever noticed how a product that's about to sell out suddenly becomes even more attractive? That's FOMO in action, pushing the desire to possess something rare and fleeting.

And it's not just about snagging the item, either…

Launch a limited-edition sneaker, and watch as enthusiasts jump to buy not just one pair, but multiple. They're not just thinking about the now… they're hedging against future regret.

Throw in a splash of pack mentality, where everyone is talking about it, sharing it, and showcasing it… and the urge to join in grows even stronger.

So, next time you consider product releases, think about limited drops. They not only drive sales but can also skyrocket your Average Order Value (AOV).

Because, in the world of commerce, nothing says "buy now" quite like a clock ticking down ⏳

And that is it for our two parter on 15 ways to increase your store’s AOV.

Use them wisely and you’ll be able to afford to attract more and more customers….who will be worth more and more to you….creating a non-stop upward spiral of growth 🚀 

Based on an early TECO issue, written by: Zachary J. Radford
Edited and Enhanced by: Yahli Rashi

The Early Checkout Team

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